About Insider Intelligence

Insider Intelligence is the culmination of joining two research firms: eMarketer and Business Insider Intelligence.

For nearly 25 years, eMarketer has been trusted by CMOs as the most comprehensive source of information on how to operate in a digital world, offering transparently sourced and vetted data from thousands of sources distilled into charts, forecasts, and robust reports that provide unparalleled insight into changing consumer behaviors.

Business Insider Intelligence spent much of the last decade producing timely and digestible research briefings. Born out of a newsroom that saw a need for research and scaling into a team of more than 60 people, BII empowers decision-makers to understand the digital transformations happening in their industry and feel secure in their strategies adapting to them.

Mission Statement

To become the world’s leading research company focused on digital transformation.

We are the definitive source of independent analysis based on vetted and transparently sourced data. We enable our clients to make grounded decisions and take immediate action. By bringing together agility and rigorous methodology, Insider Intelligence provides our clients with focused insight into today’s digital leaders and tomorrow’s emerging power players.

Our Story


Our People

In addition to working alongside smart and interesting people in our New York City office, we offer a wide range of professional perks.

We’re proud of our team, and make sure to take great care of each member.