Insider Intelligence is the culmination of joining two research firms: eMarketer and Business Insider Intelligence.
For nearly 25 years, eMarketer has been trusted by CMOs as the most comprehensive source of information on how to operate in a digital world, offering transparently sourced and vetted data from thousands of sources distilled into charts, forecasts, and robust reports that provide unparalleled insight into changing consumer behaviors.
Business Insider Intelligence spent much of the last decade producing timely and digestible research briefings. Born out of a newsroom that saw a need for research and scaling into a team of more than 60 people, BII empowers decision-makers to understand the digital transformations happening in their industry and feel secure in their strategies adapting to them.
To empower professionals with the data, insights, and analysis to make grounded decisions in a digital world.
We provide our clients with the confidence to know they are getting more than just a high level overview of what’s going on in their industry — they’ll be equipped with vetted data, actionable takeaways, and a clear view of the best strategies for success.
- Business Insider Intelligence
Launched the eMarketer website
Generated the first eMarketer Report
Launched eMarketer as media property—first newsletter & ad-supported website
The Dot-com bust
Shift to subscription model
Partial sale to Stripes Group
BII debuts first Financial Services product, Payments
Three new vertical launches, including Digital Media
Barbara Peng joins as Head of Content and BII is acquired by Axel Springer
Sale to Axel Springer
Second Financial Services product, Fintech, launches as well as Apps & Platforms vertical
BII launches Transportation & Logistics and Digital Health verticals
Banking, Connectivity & Tech, and Payments & Commerce vertical launches
Combination to form Insider Intelligence
In addition to working alongside smart and interesting people in our New York City office, we offer a wide range of professional perks.
We’re proud of our team, and make sure to take great care of each member.
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