Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
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Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Client-only email newsletters with analysis and takeaways from the daily news.
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Analyst Access Program
Exclusive time with the thought leaders who craft our research.
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About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
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Rigorous proprietary data vetting strips biases and produces superior insights.
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Our People
Take a look into our corporate culture and view our open roles.
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Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
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See our latest press releases, news articles or download our press kit.
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Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
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Browse our upcoming and past events, recent podcasts, and other featured resources.
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Tune in to eMarketer's daily, weekly, and monthly podcasts.
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About Us.

Insider Intelligence is the leading research, data and insights provider that helps companies maximize revenue, optimize spend and anticipate digital disruption today and in the years ahead.

We empower companies to make informed decisions by providing forecasts, data and insights from carefully vetted data sources and our proprietary research methodology.

Insider Intelligence is the culmination of joining two research firms: eMarketer and Business Insider Intelligence.


For nearly 25 years, eMarketer has been trusted by CMOs as the most comprehensive source of information on how to operate in a digital world, offering transparently sourced and vetted data from thousands of sources distilled into charts, forecasts, and robust reports that provide unparalleled insight into changing consumer behaviors.

Business Insider Intelligence

Business Insider Intelligence spent much of the last decade producing timely and digestible research briefings. Born out of a newsroom that saw a need for research and scaling into a team of more than 60 people, BII empowers decision-makers to understand the digital transformations happening in their industry and feel secure in their strategies adapting to them.

Mission Statement

To unlock digital opportunities with the world’s most trusted forecasts, analysis, and benchmarks.

We provide our clients with the confidence to know they are getting more than just a high level overview of what’s going on in their industry — they’ll be equipped with vetted data, actionable takeaways, and a clear view of the best strategies for success.

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Our Story

  • eMarketer
  • Business Insider Intelligence


Launched the eMarketer website


Generated the first eMarketer Report


Launched eMarketer as media property—first newsletter & ad-supported website


The Dot-com bust


Shift to subscription model


Partial sale to Stripes Group


BII launches


BII debuts first Financial Services product, Payments


Three new vertical launches, including Digital Media


Barbara Peng joins as Head of Content and BII is acquired by Axel Springer


Sale to Axel Springer


Second Financial Services product, Fintech, launches as well as Apps & Platforms vertical


BII launches Transportation & Logistics and Digital Health verticals


Banking, Connectivity & Tech, and Payments & Commerce vertical launches


Combination to form Insider Intelligence


Launched Industry KPIs


Launched Analyst Access Program

Our People

In addition to working alongside smart and interesting people in our New York City office, we offer a wide range of professional perks.

We’re proud of our team, and make sure to take great care of each member.

Join Our Team
The Insider Intelligence Team

Contact us.

Find out how Insider Intelligence research, data and insights empowers you to make informed strategic decisions for your company and teams.

Call Us: + 1-800-405-0844

Rigorously sourced and vetted data

Proprietary and transparent, research methodology

Timely, insightful and unbiased analysis

Citable and reusable charts, insights, forecasts and datasets

External credibility and validation for projects and initiatives