Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Affirm explores subscriptions to boost profitability efforts
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Sep 25, 2023
Google says it quietly raised ad prices as much as 10%. Advertisers say it’s higher.
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Sep 25, 2023
Advertising makes up the lion’s share of mobile app revenues
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Sep 25, 2023
Why in-store sales data is ripe for CPG retail media networks
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Sep 25, 2023
How to build in-store retail media from the ground up
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Sep 25, 2023
Social media is a lifeline, but Gen Zers do desire occasional breaks
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Sep 25, 2023
Despite cooling growth, CTV is lifting the programmatic market
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Sep 25, 2023
How Amazon Fresh stacks up among the leading digital grocery players
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Sep 25, 2023
CFPB says AI is not an excuse for vague or unclear explanations for credit rejections
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Sep 22, 2023
Snapchat+ hits 5 million subscribers just over a year after launch
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Sep 22, 2023
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Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Learn More →CONTENT BY
Evelyn Mitchell-Wolf
6 out of 77 Results
Despite cooling growth, CTV is lifting the programmatic market
Article by Evelyn Mitchell-Wolf
| Sep 25, 2023Programmatic Ad Spending Forecast Q3 2023
Report by Evelyn Mitchell-Wolf
| Sep 13, 2023In a Down Market, Walled Gardens Lose Share for the First Time
The Daily: Attention metrics adoption, Google limits unproven advertisers, and a controversial privacy bill
Audio by Evelyn Mitchell-Wolf
| Sep 11, 2023Attention metrics are the next frontier of digital ad measurement
Article by Evelyn Mitchell-Wolf
| Aug 24, 2023CONTENT BY
Evelyn Mitchell-Wolf
Evelyn Mitchell-Wolf
Evelyn Mitchell-Wolf, eMarketer Senior Analyst, Insider Intelligence. Mitchell covers the US digital ad market, including... MoreEvelyn Mitchell-Wolf, eMarketer Senior Analyst, Insider Intelligence. Mitchell covers the US digital ad market, including spending trends, programmatic media buying, ad measurement, and ad tech.
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