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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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April 12, 2019

US Programmatic Direct Digital Display Ad Spending, 2016-2021 (billions, % change and % of total digital display ad spending*)

Description

This chart details eMarketer's estimates for the amount US advertisers will invest on programmatic direct digital display advertising from 2016 to 2021. Programmatic direct includes social ad spending, preferred deals and programmatic guarantees.

"Behind the Numbers" Podcast