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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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October 19, 2020

Types of Ad Measurement and/or Research that Will Become More Important in a Cookieless World According to US Marketers and Agencies, Sep 2020 (% of respondents)

Note

Identity resolution solution is defined as a software or technology that combines consumer identifiers into a single/persistent identity graph that can be used to identify consumers across various channels/devices and online-to-offline domains. It can be a standalone service or part of an integrated ... ad/marketing offering. Respondents were asked, "There has been industry news and discussion around restricting or limiting the use of 3rd party cookies. Which type of advertising measurement and/or research will become more important in a “cookieless” world?" Data was provided to eMarketer by Advertiser Perceptions.More

Methodology

Data is from an October 2020 Advertiser Perceptions report titled "Identity: Are we headed toward resolution, revolution or regression?" 302 US marketers and agencies were surveyed during August 14-September 9, 2020. Respondents were contacts from the Advertiser Perceptions Ad Pros proprietary community and trusted third-party partners as needed and were involved in ad/marketing, IT/tech, or business intelligence/data science in a company that currently uses an identity resolution solution involved in developing/approving identity resolution solution budgets, determining identity resolution strategy, approving identity resolution vendors, or using identity resolution solutions.

"Behind the Numbers" Podcast