Over half (53%) of US adults ages 18 to 29 will use TikTok for holiday shopping this year, per ESW.
On today's podcast episode, we discuss what a completely Walt Disney Co.-owned Hulu will look like, if the entertainment giant has a Marvel problem, and whether Disney+ can ever rival Netflix for the subscriber crown. "In Other News," we talk about why Roku's revenues and streaming hours are doing particularly well and why Warner Bros. Discovery's ad revenues and subscriber growth are not. Tune in to the discussion with our vice president of content Paul Verna.
On today’s podcast episode, we examine insights from our US Banking Consumer Habits report, based on a proprietary survey of 1,500 US adults. • In our “Headlines” segment, we break down Gen Z’s saving habits and discuss how the demographic is poised to open up a lot of new bank accounts. • In “Story by Numbers,” we talk about how banks can create an authentic presence on social media to attract new customers. • In “For Argument’s Sake,” we debate whether Gen Zers place little value on most forms of advertising, including traditional TV, out-of-home, radio, print, and podcast ads. Listen to the discussion with host Rob Rubin and our analysts Lauren Ashcraft and Tiffani Montez.• In our “Headlines” segment, we break down Gen Z’s saving habits and discuss how the demographic is poised to open up a lot of new bank accounts. • In “Story by Numbers,” we talk about how banks can create an authentic presence on social media to attract new customers. • In “For Argument’s Sake,” we debate whether Gen Zers place little value on most forms of advertising, including traditional TV, out-of-home, radio, print, and podcast ads. Tune in to the discussion with host Rob Rubin and our analysts Lauren Ashcraft and Tiffani Montez.
37% of US Gen Zers and 32% of millennials have used a buy now, pay later (BNPL) service to make at least one purchase recently, according to Morning Consult.
But that offering alone isn’t enough to attract their business.
We capture how payment providers are innovating to meet new preferences and capture this vital volume in four trends
Mobile apps are vital for commerce. In fact, among US smartphone users, 65.8% will use retail apps in 2024, putting the category behind only maps/navigation apps (72.8%) and weather apps (71.1%) in terms of adoption, according to our July 2023 forecasts.
As Cyber Monday rages on, let’s take a look at what’s already happened over the course of the Cyber Five weekend and what it means for both retail media networks and advertisers alike.
Brands that engage in non-endemic advertising by purchasing ad inventory from a retailer that does not sell its goods or services are well positioned to take advantage of the partner platform’s first-party data, audience segmentation, and overall reach.
US out-of-home (OOH) ad spend will total $9.51 billion next year, and grow past $10 billion in 2026, according to our forecast. One unusual place those dollars are headed is advertising on wheels. That includes transit, taxis and ride-hailing services, and one of the most fun brand marketing tools there is: machines like the Oscar Mayer Wienermobile.
On today’s podcast episode, host Bill Fisher is joined by our forecasting writer Ethan Cramer-Flood and analysts Paul Briggs and Matteo Ceurvels to examine the podcast landscape around the world, looking at changes in listenership and the advertising opportunities that the format affords.
Steep discounts drove record Black Friday online sales: Ecommerce sales surged on the day after Thanksgiving, while brick-and-mortar sales grew just 1.1% YoY.
Cyber Monday will top $13 billion in US online sales, while Black Friday will crack $10 billion for the first time, according to our June 2023 forecast.
Chairman Martin Gruenberg faces calls for his resignation.
’Tis the season for a deluge of holiday ads, as everyone tries to score a piece of the $1.317 trillion holiday sales pie (per our June 2023 forecast). To break through the noise, brands need to zero in on what resonates with consumers—and maybe even have a little fun.
This could make it harder for riskier consumers to get approved for credit cards in the future
Brand loyalty vs. brand backlash: Consumers want companies to support social causes despite the corporate dilemmas that could result.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss whether TikTok Shop will face the same challenges as Instagram's social commerce efforts, how much Amazon's partnership with Meta's social media platforms will affect TikTok, and if TikTok Shop is ruining TikTok. Then in a newish segment, "Loyalty Point, Counter Point," we discuss whether Instagram or TikTok has a better overall ecommerce experience. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.
For Q4 2022 to Q4 2023, YouTube’s costs per thousand (CPMs) ranged from $13.03 to $15.34—a swing of $2.31, according to our forecast.
It’s becoming more expensive for streaming viewers to avoid advertising. Netflix, Disney+, and others have raised subscription prices over the past several months.
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