Growth in programmatic display ad spending was resilient in 2020, thanks in large part to the shift from brick-and-mortar to digital retail. Rajeev Goel, co-founder and CEO at supply-side platform PubMatic, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin for the last episode of The Ad Platform to discuss which industries are increasing ad spending fastest, how advertisers are reacting to less Identifier for Advertisers availability, and why momentum in connected TV is exciting.
Advertisers may never see the likes of Nielsen again: NBCUniversal announced it is creating an independent measurement system in partnership with other firms.
Foremost Business Systems offers point-of-sale hardware and software solutions for restaurants, which can help NCR build out its hospitality unit and boost overall revenues.
Pentagon gives Intel a needed boost: Intel will lead a DOD program to bolster the US domestic semiconductor supply. The deal will benefit Intel and could have long-term strategic benefits for US manufacturing, but it will likely do little to alleviate the short-term chip crisis.
China catches up in data privacy: Its new laws give consumers similar levels of data protection in the private sector as the EU's GDPR, which could help streamline data usage guidelines worldwide.
Watch the eMarketer Tech-Talk Webinar featuring Elissa Quinby, senior director, retail marketing, Quantum Metric, to get your digital experience ready for the holiday season and learn how to avoid ecommerce setbacks.
Trading infrastructure fintech DriveWealth reached a $2.85 billion valuation thanks to the retail investing boom—and we expect it will add crypto trades and embed investing on nonfinancial platforms to drive future growth.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Terminus’ Justin Keller, vice president, marketing. He shared how B2B marketers are modeling the B2C playbook for multichannel engagement.
The UK launch is its first international crypto expansion and anticipates the company’s super app goal.
On today's episode, we discuss when we might see a digital "Govcoin," why it matters, and what Amazon, Facebook, and AMC are up to in the world of cryptocurrency. Tune in to the discussion with eMarketer research analyst Grace Broadbent and financial technology analyst at Insider Intelligence Victor Chatenay.
Its fresh £14M funding round brings the UK-based newcomer to the capital threshold where operating restrictions end. Now comes the hard part: Distinguishing itself from other banking players.
Robots are taking over warehouses
More than 90 groups signed a letter demanding Apple cease rollout of its CSAM scanning tool, citing the potential for misuse. The continued pressure could stand as a major inflection point in Apple’s brand history.
The incumbent banking giant is teaming up with Simply Business to offer small and medium-sized businesses (SMBs) access to insurance coverage. Banks are using partners to provide services that boost customer engagement.
McDonald’s, Apple led in spending among US out-of-home advertisers in 2020
John Lewis will leverage its trusted brand and larger customer base to launch a robo-advisor with JPMorgan-owned Nutmeg, reducing its reliance on brick- and-mortar to drive revenue.
Hey, Siri, show voice assistant user stats
Adyen’s business flourished in H1, thanks to increased processing volume from new and existing partners and its expansion into new markets.
The company reaffirmed its commitment to the computer vision-only approach to AVS despite calls by regulators and advocates questioning the company’s safety. Regulators may ultimately seek to limit the way Tesla tests Autopilot on public roads, which pump the brakes on new updates.
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