Foldable smartphone shipments will soar past 18 million
KakaoTalk use is nearly universal in South Korea
How TikTok shopping would change the app: TikTok is testing a shopping tab, which would make ecommerce more prominent on the app, strengthen its performance marketing options, and maybe get marketers to stop seeing it as just an experimental platform.
On today's episode, we discuss the pandemic challenges that fashion brands are facing, how female digital buyers have changed, and how social media strategies are evolving. We then talk about how engagement with brick-and-mortar retail is changing, how Walmart+ stacks up against Amazon Prime, how significant a problem porch piracy is, and whether in-garage delivery is the solution. Tune in to the discussion with director of marketing and ecommerce at Cloe Raquel Garduño Arroyo, eMarketer director of research Matteo Ceurvels, and analyst at Insider Intelligence Daniel Keyes.
Two major health systems poured $100 million in hospital-at-home care startup Medically Home—here’s why so many health systems are lunging for hospital-at-home solutions and a glimpse at what could hold them back.
The region is home to one of the world’s most racially diverse populations, yet many groups remain underrepresented, excluded, or stereotypically portrayed in the advertising there.
Understanding how marketing touchpoints contribute to revenues is one of marketers’ most challenging yet vital tasks. Being able to demonstrate this contribution can turn marketing from a cost center into an investment that effectively drives market share gains for a business. Even with the rise of digital advertising, attribution has remained difficult at best—but more marketers continue to work on the problem.
Freelancer-centric Lili doubles users in six months: The neobank reached the 200,000 customer mark as it raised $55 million in its third funding round in less than a year, showing signs that its niche market play is paying off.
The Chinese insurance marketplace uses AI to match consumers with suitable coverage options—and its digital-first solution can help bridge China’s insurance gap, especially since the life and health insurance market is set to grow.
Learn how leading marketing organizations are building 360-degree views of their customers. eMarketer was pleased to moderate a Tech-Talk Webinar featuring Snowflake's Ganesh Subramanian, director, product marketing.
Olive and health system TriHealth are partnering to automate revenue cycle management—which can save hospitals a ton of money in denied claims, but AI RCM vendors are also focusing on digital billing to recoup hospital revenue.
Digital political ad spending broke records in the 2020 election cycle. Grace Briscoe, senior vice president of candidates and causes at programmatic media firm Centro, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what, when, and where political advertisers bought digital ads last year, how much attention they paid to connected TV (CTV), and why they love digital video ads so much.
Minority-owned small businesses struggled in April
Instagram for Kids: Eroded user trust and heightened regulatory scrutiny are threatening to bury Facebook’s plan for a version of Instagram geared towards children. That could prove disastrous for Facebook’s future growth.
China eyes the ‘next stage of the internet’: The country hopes its two-pronged approach to early blockchain and 5G adoption will help establish itself as a global leader in the internet’s next generation.
Following Elon Musk’s highly anticipated “SNL” hosting gig over the weekend, we dive into the reasons for the volatile crypto’s rise in popularity and its impact on online brokerage apps.
Join us as Ethan Heftman, senior vice president, advanced advertising and digital sales of A+E Networks, discussed these industry trends and more with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence.
After explosive user growth in 2019 and 2020, TikTok will reach a pivotal milestone with respect to its youngest users. By the end of this year, the video app will have a larger number of Gen Z users in the US than that of Instagram. And it will surpass Snapchat in terms of total users by 2023, according to our latest social user forecast.
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