On today's episode, we discuss where B2B marketing is headed and what some of the biggest challenges will be along the way. We then talk about our brand new influencer marketing spending forecast, what to make of TikTok Stories, and Instagram testing ads within its Shops tab. Tune in to the discussion with eMarketer principal analyst Jillian Ryan and senior forecasting analyst at Insider Intelligence Eric Haggstrom.
How Olympic viewers streamed the opening ceremony
With Pay Later, SMBs can apply for short-term loans and pay them in equal installments—helping Veem carve out a piece of the BNPL market through B2B payments.
Customers still value the ability to visit a physical branch—and banks should accommodate them with a blended approach that incorporates important aspects of both the physical and the digital.
Insurtechs were given days to set up regulatory compliance groups as the government’s crackdown on the fintech ecosystem broadens.
The API issuer-processor saw total processing volume increase 76% year over year in Q2 driven by clients like Square and JPMorgan—but going forward, diversification might be the key to helping Marqeta balance business growth.
Facebook is rethinking privacy: A recent interview suggests that the company knows it needs to retool how it targets ads to reflect a growing privacy-conscious segment of its users.
In the US, three apps accounted for 86% of online engagement with alcohol delivery between March and May 2021, according to ShareThis.
The computing products and consumer electronics industry saw increased revenues in 2020, and that bump will accelerate digital ad spending for years to come.
Telehealth needs to look beyond visits to stay competitive: Amwell unveiled its Q2 earnings, revealing lower year-over-year revenues and a projected drop in telehealth visits—we explore why telehealth vendors need to move beyond virtual visits and evolve to incorporate other digital health solutions in their product suites.
On today's episode, we discuss how travel is changing, how the overall Olympic ratings shook out, why your inbox is now a shopping mall, how brands are already marketing to Generation Alpha, Facebook's Ray-Ban smart glasses, how the office came to be, the limitless power of hugs, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Jillian Ryan, Nicole Perrin, and Paul Verna.
If the NSA-AWS deal succeeds, it could make AWS the US government’s preferred cloud provider. But if Microsoft succeeds, the government cloud space might go right back to where it started.
On today's episode, we discuss Amazon's Q2 advertising performance, the true value of its ad business, and what to expect for the remainder of 2021. We then talk about Twitch's new “Stream Display Ads,” the significance of Amazon's near $1 billion fine, and why Tubi is on the up as Roku cools down a little. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
The service lets corporate clients send payment requests directly to the bank’s retail customers—helping it strengthen client relationships and opening the way for other transaction use cases, like B2B payments.
Successful brands are providing a hybrid customer journey that lets shoppers move seamlessly between the online and offline worlds. Tijs van Santen, chief customer officer at Uberall, shares insights with eMarketer editorial director at Insider Intelligence Rimma Kats, on consumer shopping behavior, including engagement with local businesses.
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