Affiliate, or partner marketing, has become more important to both advertisers looking to drive actions and publishers trying to diversify revenue streams. Adam Ross, CEO at affiliate marketing firm Awin, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how the market has evolved over the past two years, why practitioners are looking for more standardization, and how advertisers and publishers are working together.
In 2021, Amazon will account for 41.4% of all US retail ecommerce sales. The tech giant will contribute more than 50% of US growth in online sales from 2019 to 2021. We estimate Amazon’s ecommerce sales will rise by $168.53 billion in that time frame, to reach a staggering $386.40 billion by the end of this year.
The BNPL provider is pursuing aggressive growth with new partnerships with the Commonwealth Bank of Australia and Yoox Net-a-Porter, but credit card competition looms as legacy players try to reclaim customers.
The top 10 P2P payment apps worldwide
Crypto exchange CoinDCX raised $90 million as crypto investments spike in India, suggesting doubts over future government actions to curtail crypto trading haven’t shaken investors.
On the back of Talkspace’s rosy Q2 results, we dive into a leading growth channel (employers) and how primary care-focused telehealth cos will likely break into niche mental health areas to stay attractive to employers.
Retail health clinics + virtual primary care are the perfect pair: CVS rolled out Aetna Virtual Primary Care nationwide—we unpack how this shakes up the virtual primary care space and paves CVS’ path to success in digital health.
The Olympics sees viewership decline: Despite the drop, NBC netted a profit on its ad sales.
How the pandemic changed back-to-school shopping
The prepaid digital payment system caters to essential transactions like medical payments and food vouchers and can help increase financial inclusion for the country’s unbanked population.
Victoria’s Secret 2.0: After spinning out of L Brands and making its public trading debut, the company sees positive results from its brand rehabilitation efforts.
NAB’s Citigroup deal bulks it up further as Afterpay/Square looms: The Australian banking giant’s unsecured loan book will get a big boost from the proposed deal. That and a platform upgrade adds even more heft to NAB in any face-off against Afterpay and Square.
On today's episode, we discuss Amazon's Q2 performance of its retail business, some takeaways from its Prime offering, and where it stands on its physical stores strategy. We then talk about capitalizing on the subscription box trend, how buy-now-pay-later users are different from credit card users, and if malls really are within striking distance of 2019 traffic levels. Tune in to the discussion with eMarketer director of forecasting at Insider Intelligence Cindy Liu.
Retail loyalty programs—the most prevalent type in consumers’ wallets—help brands develop lasting customer relationships through easy, accessible, and appealing incentives. Co-brand credit cards—issued as partnerships between major brands, banks, and card networks— have long been a key piece of that puzzle.
Join us as Tate Olinghouse, chief client officer of Acxiom, discusses how the proper and ethical use of data can help brands interact with their customers in a meaningful way, and more, with Geoff Ramsey, co-founder of eMarketer.
A different kind of campaign: Some Amazon sellers are tracking down their unhappy customers and pressuring them to edit or remove their reviews.
Coinbase goes on an acquisition spree to stay ahead and we expect it will soon close the acquisition of a crypto fund provider.
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