Automotive

Constrained chip supply continues: The yearslong chip crisis isn’t getting any better, and some markets aren’t expecting relief until 2024. But dwindling consumer demand could lead to oversupply and stagnating innovation.

Another Consumer Electronics Show (CES) has come and gone, introducing the world to everything from a self-driving stroller to an accessible PlayStation 5 controller. It would be impossible to give a rundown of everything announced at the Las Vegas event, but here are a few things we think retailers should keep an eye on.

Tesla leads EV charge, but competition is around the corner: Tesla’s expansion is unparalleled, but so are its recalls and safety issues. Meanwhile, the rest of the automotive industry is slowly but steadily catching up.

Twitter’s turbulent takeover: The Twitter-Musk saga is one of the biggest stories for 2022 that will likely continue into 2023. It could strangle other Musk-owned businesses like Tesla, which Musk is using to sell stock to keep Twitter afloat.

Carvana and Bed Bath & Beyond teeter closer to bankruptcy: Both retailers are facing serious money problems as decisions made during the pandemic come back to haunt them.

Just under 2% of the US population will drive an electric car next year, for a total of 5.4 million drivers, per our forecast. By contrast, more than half the population, or 151.4 million people, will drive a connected car in 2023.

Tesla’s safety recall pileup: Hyperscaling production is taking a toll on vehicle safety and quality control. The carmaker’s approach to fixing problems with over-the-air firmware updates could be part of the problem.

According to TikTok, 44% of users are planning to buy or lease a car in the next six months. It’s with that in mind that the platform recently released its “Auto Dealers Playbook,” which aims to help marketers leverage the platform to engage the auto community and boost sales.

The repercussions of China’s leadership overhaul: Markets in China, Hong Kong, and New York plunge over worries that Xi Jinping’s consolidation of power could further confound investment in Big Tech.

On today's episode, we discuss whether anyone can help Twitter regardless of who owns it, why physical stores could be the next major media channel, how companies are marketing around this year's World Cup, the significance of Google closing its gaming offering Stadia, how to sell a moment, an explanation of how digital grocery buyers are changing, how far an electric vehicle can go on one charge, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Ross Benes and Blake Droesch.

Positive movement in the chip sector: Samsung aims for 2 nanometer chips, Intel tries its luck with GPUs, and Micron plans to invest $100 billion in a New York factory.

For real this time: Elon Musk is buying Twitter for $44 billion after backing out of the deal and engaging in a public dispute that put personnel and shareholders through the wringer.

Chinese automaker BYD was the top passenger electric vehicle (EV) brand in Q2, accounting for 16.3% of the units shipped worldwide. US-based Tesla ranked second, with an 11.7% share.

The people’s electric car: There aren’t any Teslas in India, but the country could be well on its way to EV adoption targets with Tata’s $10,000 Tiago subcompact.

Smarter subsidies and incentives for EV adoption: Global EV adoption targets require a monumental shift for consumers. The shift can be accelerated by incentives to help bring down initial costs.

EV segment expanding to SUVs, trucks, delivery vehicles: Various plans are in the works to develop efficient EV service vehicles. Tesla wants to know where you’d like superchargers, and Jeep is all in on all-electric vehicles.

Solar energy saves the day: By using solar panels integrated into their bodywork, Sono Motors’ EVs can get an additional 70 to 150 miles of range a week. Could solar panels solve EV range anxiety?

This week, our Reimagining Retail podcast crew gave their predictions on what will drive the next phase of ecommerce growth, ranked from least “spicy” to four-alarm fire.

Walmart finds its EV Canoo: The retailer’s fleet of 4,500 EVs could grow into 10,000 as the company looks to achieve zero emissions. Retail and logistics companies could lead the transition to EV deliveries.

Tesla founder Elon Musk made headlines last week for once again proposing to buy a company he had no intention of purchasing—soccer club Manchester United. But while celebrity gossip-style speculation swirls around the richest man on earth, what’s going on back at Tesla?