Following a diminished need to refresh their wardrobe, consumers are excited to celebrate the holiday season in style. Watch Industry Voices: Holiday Preparedness with Banana Republic’s Jen Mullen, vice president and head of stores, to hear how the fashion retailer is applying learnings from last year to ensure a seamless holiday shopping experience.
China’s $315 billion social commerce lead
The top back-to-school ecommerce platforms
On today's episode, we discuss how resale is taking retail by storm, what will happen to fast fashion, and how much companies need to do in terms of sustainability in the eyes of the consumer. We then talk about how retail growth is getting on halfway through the year, what the pandemic did to small businesses, and what technology retailers are (and are not) doubling down on. Tune in to the discussion with eMarketer director of forecasting at Insider Intelligence Cindy Liu.
Ecommerce sales at Walmart, including Sam's Club, will reach $67.39 billion in 2021, per our forecast.
We recently spoke with Joe Kudla, founder and CEO of Vuori, about the activewear brand’s upcoming brick-and-mortar expansion—including a pop-up in the Hamptons this summer—as well as its ongoing sustainability efforts.
On today's episode, we discuss some updates in the social audio landscape, whether convenience is outweighing price, if fashion rental can make a comeback, podcast ads versus other ad formats, changes in millennials' spending behaviors, how football players are similar to bears in more than just stature, and more. Tune in to the discussion with eMarketer analyst Nina Goetzen, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.
On today's episode, we discuss whether a digital bank can become a one-stop shop for everything and how consumers are paying for things differently. We then talk about where homeowners are spending the most money, why Etsy bought Depop, and what we expect from Prime Day 2021. Tune in to the discussion with CEO of Inter Shop (part of Banco Inter) Rodrigo Gouveia, eMarketer senior analyst Matteo Ceurvels, and director of forecasting at Insider Intelligence Cindy Liu.
As Americans start planning their safe return to the office, Banana Republic is shifting its marketing messaging to existing and new consumers. Watch Industry Voices, with Jen Mullen, vice president and head of stores at Banana Republic, to learn how the retailer is using mobile couponing and social campaigns to drive traffic back to its physical stores.
Amazon’s US ecommerce sales will grow by 15.3% this year to $367.19 billion after a meteoric 44.1% rise in sales during 2020.
Here are the 10 most visited fashion sites in the UK
For digitally native brands, 2020 was a hard year, especially as the pandemic shifted shopping priorities to essential goods. Even so, collectively, these brands saw increased growth—and more than we expected.
Amazon will outsell Walmart by $300 billion
US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates over the next four years, according to our latest forecast. We estimate that US shoppers spent $72.46 billion via click and collect last year, accounting for 9.1% of all ecommerce sales. This year, those figures will increase to $83.47 billion and 9.9%, respectively.
On today's episode, we discuss how stores will likely shape-shift, what happens to curbside pickup going forward, and how "virtual" shopping experiences are about to get. We then talk about whether "buy now, pay later" is sticking around, Amazon's emerging national grocery chain, and how Walmart+ is doing six months after launch. Tune in to the discussion with eMarketer director of forecasting Cindy Liu and analyst at Insider Intelligence Daniel Keyes.
Learn how digitally native brand Mack Weldon repositioned its product-based messaging in favor of compassionate campaigns told through consumers’ voices. See our interview with Brian Berger, founder and CEO, as he discusses marketing strategies, brand loyalty, and the importance of testing traditional and nontraditional channels.
US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates over the next four years. We forecast that click-and-collect sales will follow up last year’s 106.9% growth rate with a 15.2% increase this year, and that 150.4 million people in the US will make a purchase via click and collect at least once in 2021.
For shoe retailer DSW, TikTok is a place to test, learn, and have fun. In this excerpt from our new report, "Marketing in the Short-Video Landscape," Maria Wollenburg, DSW’s manager of social media and content, shares what the company has done on the social platform and what was learned in the eight months since launching its first TikTok paid ad campaign.
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