Retail Categories

We expect retail media advertising to be one of the fastest-growing segments of digital advertising in the US at over 31%. But this is just one of the five key trends that we predict will most shape the retail landscape in the year ahead.

Singles' Day—China’s annual shopping extravaganza in November—is the world’s biggest shopping event, with an estimated RMB 965.1 billion ($139.83 billion) in sales this year, according to the China e-Business Research Center.

Online grocery startups face fierce competition and other growing pains: Venture capitalists have poured billions into these fast-delivery companies, but their success is far from guaranteed.

Sustainability, no longer merely a buzzword, will be critical to how brands and retailers respond to changing consumer expectations about product sourcing, packaging, and delivery.

Fashion online resale platform sales will reach $30.63 billion by 2025, growing at an estimated 24% CAGR and representing 10% of all ecommerce apparel and accessories sales.

In China and the US, 59% of internet users are comfortable using secondhand clothing items, making those countries where the resale fashion economy is most ripe for growth.

Google’s paid search ads have gotten pricier in the US, with costs per click (CPCs) rising across retail product categories in Q3 2021.

Apple and Chewy will see the fastest ecommerce sales growth of the top 15 online retailers in the US this year, at 25.7% and 25.0% over 2020, respectively.

Allbirds’ shares soar in its stock market debut: The success shows that consumers increasingly want to transact with environmentally responsible and sustainable companies.

Insider Intelligence spoke with Reham Fagiri, co-founder and CEO of NYC-based AptDeco, an ecommerce platform that enables individuals to sell and buy used furniture.

Nike files to trademark virtual goods as metaverse inches closer to reality: Many companies have already begun experimenting with branded digital items, but some are starting to take it more seriously as buzz around the metaverse intensifies.

Amazon maintains its commanding lead in the US retail ecommerce space, generating 41.0% of the sales this year.

Insider Intelligence associate analyst Christina Obolenskaya spoke with Ricky Joshi, co-founder and chief strategy officer of Saatva, on providing "accessible luxury" products to customers. Saatva sells high-end mattresses on its ecommerce platform, as well as bedding products, bed frames, and more.

Insider Intelligence spoke with Pooja Sethi, senior vice president and general manager of Resale-as-a-ServiceⓇ at thredUP, on how the retail ecommerce industry can enable consumers to buy secondhand clothing online.

Insider Intelligence spoke with Sara Plotkin, senior director of brand and content at Thinx, which revolutionized the direct-to-consumer (D2C) space in menstrual hygiene products.

Among US retail categories, apparel and accessories has the biggest social media footprint, accounting for 53.3% of all posts and reactions to content, like comments and shares, across Facebook, Instagram, and Twitter in July 2021.