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Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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In-depth analysis, benchmarks and shorter spotlights on digital trends.
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Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Client-only email newsletters with analysis and takeaways from the daily news.
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About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Technology

he US tech giant won’t offer its VPN-like feature in China despite its stated commitment to user privacy. This Janus-face approach to privacy risks creating an intractable privacy paradox in China, one of its fastest-growing markets.

The company will require law enforcement agencies to publicly post their data requests on Ring’s Neighbors app for users to see. While the move adds transparency, it’s unlikely to resolve the core concerns around Ring’s police partnerships.

WhatsApp’s reputation as a secure messaging platform came crashing down earlier this year, when a new data-sharing policy not only drew the ire of its users, but broke their trust as well.

The connected TV giant’s focus on ad revenue and interoperability could give it an advantage over competitors like Amazon and Google in the smart home space.

Google gets health data deal with a top dog provider: The Big Tech co linked up with HCA Healthcare to boost its health records—though this cracks open another chance for Google to lock in its hold in healthcare, it’ll still contend with patient privacy concerns.

The new IoT specialized 5G modem will improve IoT functionality in mission critical applications and may ultimately accelerate IoT device adoption among various industries.

A new Nest update will make Google’s smart home devices compatible with the Matter smart home standard. The move could add momentum towards a push for a unified smart home ecosystem and presents Google with access to a quickly growing supply of smart devices.

Taking the witness stand, Tim “Not a Gamer” Cook showed off his evasive moves dodging questions about App Store profitability. Apple’s Epic battle may wrap up soon, but Big Tech’s antitrust wars have just begun.

Google I/O Day One: Wear OS, quantum computing, and 3D video conferencing were highlighted on the first day of Google’s annual developer conference.

When Blink Fitness had to temporarily close its doors at the height of the pandemic, the company quickly shifted its focus to where consumers were: online.

South Korea sees a semiconductor opportunity: South Korea’s recent $450 billion semiconductor spending plan—the latest global government-backed chipmaking move—may signal a move away from a chip industry once dominated by a small handful of countries

Facebook’s consumer VR advantage: Recent VR headset announcements show device-makers are increasingly pivoting toward enterprise customers as a result of Oculus’ unbeatable price point.

Instagram for Kids: Eroded user trust and heightened regulatory scrutiny are threatening to bury Facebook’s plan for a version of Instagram geared towards children. That could prove disastrous for Facebook’s future growth.

China eyes the ‘next stage of the internet’: The country hopes its two-pronged approach to early blockchain and 5G adoption will help establish itself as a global leader in the internet’s next generation.