More businesses engage with creators: $5 billion will be spent on influencer marketing this year, up more than $1 billion from 2021, in part driven by the return of travel and travel marketing.
The US travel industry is well on its way to a full recovery from 2020’s pandemic-driven nadir, and with this recovery has come a return to ad spending. Travel industry players upped their digital ad budgets by 42.7% last year, and we forecast a 22.5% boost for this year. Next year, travel will grow its outlays faster than any vertical we track.
As of August, 65% of US adults said they’d spent more on groceries and less on experiences in the past six months. Meanwhile, 59% agreed they’d spent less on experiences such as travel and dining out. Adults also reported focusing on savings while forgoing big-ticket purchases.
Consumer spending on travel soars in Q2: That’s why companies like Airbnb and American Airlines are far more bullish than retailers about their outlooks for the rest of the year.
Travel tanked in 2020, as the onset of the Covid-19 pandemic shaved US digital travel sales by 50.0%. This is the first year sales will pass what they were in 2019, and the number of digital travel bookers in the US won’t return to what it was in 2019 until 2024.
Future of work, focus on CX trends are powering Airbnb success: The travel platform’s growth come as the rest of the travel industry sees mixed results.
This year, 120.0 million US adults will book travel via digital channels. While that figure is up 29.7 million from 2020’s pandemic low, it’s 6.2 million fewer digital travel bookers than in 2019.
On today's episode, we discuss the actual viability of the sharing economy: What should we make of Uber's diversification efforts and are Airbnb's latest changes enough to power the company up and to the right? "In Other News," we talk about the travel industry's optimism in the face of inflation and ad spending's positive outlook in the face of recessionary fears. Tune in to the discussion with our Briefings director Jeremy Goldman.
The travel industry looks forward to a summer rebound: Will they get it, though?
On today's episode, we discuss how much "Top Gun: Maverick" is helping movie theaters recover, why the number of American video game players is shrinking, the headwinds threatening air travel's recovery, how much money Spotify made from podcast ads, when Amazon may overtake Walmart as the largest retailer in the US, an unpopular opinion about the movie-viewing experience, how Bluetooth got its name, and more. Tune in to the discussion with our analysts Dave Frankland and Paul Verna and director of forecasting Oscar Orozco.
Leisure travel is picking up, but economy clouds outlook: Inflation, continued COVID-19 challenges raise concern about longer-term demand.
Runway gains first mover advantage with direct-to-consumer travel telehealth: It’s replacing expensive and antiquated travel clinics with online $30 pre-trip consultations and medications, disrupting a $12 billion market.
Shared electric vehicle company Lime builds brand awareness by demonstrating the value of car alternatives in cities. Hear from Lime’s Carolyn Rosebrough, global head of communications and brand, to learn how its localized marketing approach encourages a greener way to get around.
The card network posted Q1 growth across the board—especially in cross-border volume—despite boycotting Russia.
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefings director Jeremy Goldman sits down with Dorothy Dowling, CMO of Best Western, to discuss the changing needs of today’s travelers given rising inflation and pent-up post-pandemic demand, and the importance of loyalty programs to better serve customers.
The firms launched the IHG Rewards Premier Business card and updated rewards on the IHG Rewards Traveler and Premier consumer cards.
US consumers pined for pre-pandemic pleasures in Q4 2021, with the delta wave receding and omicron just entering the frame—and it showed in their search behavior. Organic Google search visits to travel sites increased 41% year over year that quarter. Meanwhile, retail and consumer goods took a hit: Visits to those sites decreased 14% as the prospects of in-store shopping improved.
Amex added Plan It to Delta’s checkout, giving the airline another BNPL option for its customers while letting Amex reroute volume to its cards.
US airlines plan to cancel flights if AT&T and Verizon’s 5G expansion isn’t halted: Disruptions have wider consequences like stranded passengers and supply chain delays.
As they return to the roads, skies, and seas, many travelers are also revisiting how to get the most mileage out of their credit cards.
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