Advertising & Marketing

Apple considers pricier iPhones to spur sales: Can an even more premium iPhone help increase sales? Apple seems to think so. Meanwhile, carriers are discounting its latest models in China by $100.

Despite a tightening ad market, the Super Bowl powers on: Fox has sold out spots for Sunday’s game, with prices stabilizing after last year’s jump.

Meta’s vow of efficiency marks renewed optimism: Meta shares rally after analysts upgrade stock due to Meta’s new, leaner direction. Meanwhile, the company continues to spend billions on an unrealized metaverse pivot.

Can Google coast comfortably through a challenging 2023? The search and advertising giant’s Q4 foreshadows slow growth, revealing cracks in its empire.

Digital ad spend will grow the fastest in Latin America this year, with Peru leading the pack, according to our forecast. While Argentina and Chile will also rank high by this measure, none of the three countries will crack the global top 10 for total digital ad spend.

What’s got the go-ahead? Pushing boundaries, leveraging social media, and engaging with audiences beyond the TV. But be wary: don’t go too far, lose focus on offline opportunities, or forget to connect the dots.

The FTC Cometh for Digital Health: GoodRx is the first company to be charged with violating the Health Breach Notification Rule—and it won’t be the last.

In the US, 56% of Gen Z adults prefer to buy from companies that reflect their social values, according to Morning Consult. Gen Z’s figure is slightly lower than those of other generations, with Gen X at 61% and baby boomers and millennials at 59% each.

Intel, Groupon, Workday announce layoffs: The historic bloodletting in Big Tech isn’t letting up anytime soon. While laid-off workers are left to evaluate their options, some companies are eager for Silicon Valley talent.

US, allies put pressure on China’s chipmaking efforts: Key producers of equipment critical for advanced chip design won’t be exported to China, which could lead to reprisal or wider geopolitical retaliation.

Discovery—not influencers—is what separates TikTok and Amazon’s ecommerce businesses: The retail giant is trying to replicate TikTok’s success via its “Inspire” video feed.

The next phase of direct-to-consumer (D2C) retail won’t be defined by a singular distribution strategy, but rather by the goal of making a real connection with customers. To get to the next level, D2Cs must use their physical presence, partnerships, marketing dollars, and customer data.

The tech industry is hurting—even Apple is expected to report a year-over-year revenue decline this week. Valuations are tumbling. Layoffs abound, and venture capital deal value is down. “People are not buying into the hype as much, and [these new technologies are] really going to start to be applied in useful ways for marketers,” said our analyst Yory Wurmser.

Troubling signs in the smartphone space: Smartphone shipments drop to the lowest level in a decade. Innovation has stagnated, foldables have failed to take off, and the market for 5G handsets has reached saturation.

Shutterstock jumps on AI bandwagon with generative image tool: But considering investment in the technology, it maybecome table stakes faster than anyone predicted.

Does a set of standards devalue retail media networks’ walled gardens? Unilever is trying to convince the industry that it doesn’t, and is urging competitors to come together.

Facebook and YouTube will still be the top US social media platforms for buying ads or monetizing content this year, though their dominance is eroding, according to October 2022 polling by Integral Ad Science.

Constrained chip supply continues: The yearslong chip crisis isn’t getting any better, and some markets aren’t expecting relief until 2024. But dwindling consumer demand could lead to oversupply and stagnating innovation.