Advertising & Marketing

Our 2022 US Retail Mobile App Features Benchmark report analyzes the most in-demand retail mobile app features and ranks the top 10 leading multicategory retailers based on their mobile apps.

Roblox isn’t growing: The young-skewing gaming/metaverse platform reported lower net bookings than Q2 2021.

In our 2022 US Cash-Back Credit Card Emerging Features Benchmark report, we analyze the most in-demand features an issuer can offer to attract customers.

Disney+ gets out in front of Netflix: When it comes to launching and announcing pricing for its ad-supported tier, that is.

CHIPS and Science Act a boon for US manufacturing: President Biden signs the bipartisan bill, and chipmakers like Intel, Micron, Qualcomm, and GlobalFoundries are on board with expanding their US chip fabrication.

As classrooms fill up, we’re checking the trends on children’s apparel.

Twitter appeals to retailers: Its new Location Spotlight should help firms with physical locations communicate with customers.

HBO Max’s reputation is at risk: Cost-cutting moves from the debt-ridden company have consumers worried about the streamer’s future.

Krystal Walker, Director of Beauty Development and Customer Experience at CVS Health, spoke with Insider Intelligence about the launch of Skin Care Centers.

What’s next for TikTok? The social video behemoth could be expanding into music streaming services to challenge Spotify and Apple Music. We look at other tech segments ripe for a TikTok takeover.

In our 2022 US Retail Sustainability Perceptions Benchmark report, we analyze the top sustainability features that consumers look for when shopping at general merchandise retailers.

The resilient cloud: The world is spending more on cloud infrastructure than ever before—underscoring tech’s most buoyant sector despite inflation, rising interest rates, and a down economy. But can networks handle unprecedented cloud growth?

Meta executives flee to the UK for a number of reasons: Remote work, regulatory concerns, and the threat of TikTok all fit into the equation.

Amazon lays off 100,000: As pandemic-era spending cools and the online ad market declines, hiring pauses and layoffs have become a relief valve for companies.

As Apple’s ad business expands, ATT’s reputation suffers: The mobile ad industry is reeling from the change, while Apple’s services unit grows ever larger.

In this video, Sam Ngo, director, product marketing at BlueConic, shares how technology brings personalization to life. Ngo, who is responsible for helping customers realize the potential in their first-party data, also shares examples of how famed beer brand Heineken USA approached its data management and analytics decisions. Ngo, who joined BlueConic after spending years at Forrester Research covering the social intelligence space, shows how marketers can achieve personalization to better give consumers the tailored experiences they expect. Watch the video above.

Big Tech earnings reveal economic uncertainty: Consumer spending is down while costs are up and supply chain woes continue to drag down profits. Big Tech is bracing for tough times.

CTV spend will see a downturn after Roku’s Q2: Months of macroeconomic pains and murky CTV credibility hurt the sector’s ad spend.

As privacy regulations and third-party cookie deprecation change the digital landscape, brands are seeing poor performance from what were once primary growth channels. Now, in a swing back in time, brands are re-evaluating top-of-the-funnel forms of marketing like TV to drive performance. In this video, Marketing Architects' Angela Voss shares how recent progress in automatic content recognition technology, programmatic buying, and more has helped brand marketers see the impact of TV and the benefits of sticking with it.

Google’s cookie phaseout delay will help and hurt: Advertisers gain time to flesh out their post-cookie strategies, but adtech vendors could lose sales opportunities.