Advertising & Marketing

Automakers reel in ad spending as the economy tightens: TV spend saw a major dip in June but has opportunities to recover.

Is now really the time for that metaverse campaign? Playboy and the Care Bears seem to think so, economic outlook be darned.

Prime Day swoops in to fill the personal data vacuum: The two-day sales event is a chance for Amazon to eat up more of the digital ad market.

T-Mobile’s App Insights is a learning moment for advertisers: The new tracking program has been called creepy as consumers protect their personal data.

The streaming advertising race just got tighter: A partnership between Disney and The Trade Desk could reshape the streaming landscape.

Consumers want personalization, but not at the cost of privacy: That leaves brands navigating sweeping changes to digital ads in a tough position.

Can Meta sustain its VR headset dominance? It has 90% market share, but its Horizon Worlds metaverse apps are only accessible in the US and Canada, leaving room for new entrants to compete.

Meta’s going back to basics: The social giant is one of many major companies tasked with focusing on key priorities in the second half of the year.

Apple’s AppTrackingTransparency challenges are mounting: German authorities are the latest to take issue with the policy’s monopolistic qualities.

Samsung leads in next-gen chip production: Production of Samsung’s 3-nanometer chip leaves rivals like TSMC and Intel scrambling. And chip innovation is quickly outpacing the speed of legislating subsidy bills.

Seventy-three percent of respondents expect companies to understand their unique needs and expectations, and 62% think companies should anticipate their needs, according to a May 2022 Salesforce report.

Purpose-driven ads fall short in attracting audiences: A new study reveals that purpose-driven ads are underperforming, especially as consumers prioritize lower prices in an uncertain economy.

Learn how first- and third-party data segmentation can improve a brand’s strategy, targeting, and personalization efforts. In this video, Jonathan Drost, senior manager, consulting services at Neustar, a TransUnion company, shares how consistency, precision, and measurement can help marketers deploy the right message, on the right channel, and at the right time to engage with target consumers.

Cannes notebook: Social media platforms discussed new products, the metaverse, and creators at the June festival.

Ad industry’s spending winners: Google and Meta command a dominant share of the US digital ad market for now, but TikTok and Apple are among the companies that are muscling in.

Reddit tries to solve its brand safety problem: A new partnership with DoubleVerify brings much-needed metrics and safety tools to its burgeoning ad platform.

AVs have surveillance potential: Chinese officials’ recent restrictions on Teslas are just a fraction of more widespread concerns about vehicle digital privacy. Regulators and automakers should preemptively take action.

B2B content marketers rely on campaigns, plans, and calendars—but none of these equate to a marketing strategy. Simply producing more content can affect the quality and dilute messaging, draining overall value.

Meta’s new prototypes show promise: Unveiling future VR headsets and announcing brand partnerships could stoke interest in the metaverse, but Meta still has a long way to go to push the platform into the mainstream.