While TV investments have remained resilient, YouTube is looking to drive viewership in a unique, consumer-first way. In this Q&A, Google's Brian Albert, managing director, shares why linear TV is largely going to revolve around live sports and news and connected TV is going to be the main topic in every Upfronts negotiation this year.
Meta freezes hiring and reduces metaverse investment: Months after an audacious pivot into its VR future, Meta is contending with declining ad sales growth. Will the future wait for Meta to sort itself out?
Join our analysts Debra Aho Williamson and Andrew Lipsman as they analyze the three legs of Meta's advertising stool—usage, monetization, and commerce—in the wake of the social media giant's Q1 2022 earnings. Get their "Behind the Numbers" take on what's really going on with Meta's business and what it means for the company's future.
In a world that is—in some parts—quite literally on fire, marketers are meeting consumers' climate concerns with promises of sustainability.
Word of mouth trumps advertising: Intuit’s TurboTax massive deceptive ad settlement reflects a growing lack of trust consumers have in advertising.
Two years in, Meta’s latest ecommerce effort fails to resonate: Ecommerce could soften the blow to its ad business, but it’s struggling to catch on.
The number of smart buildings worldwide is projected to climb from 45 million this year to 115 million in 2026, an increase of more than 150%, as demand grows for secure, energy-efficient developments.
Virtual product placements are about to become big business: Both Amazon and NBCUniversal touted new ad units during the NewFronts.
Established brands—and not DNVBs—will drive the vast majority of D2C ecommerce sales.
Apple’s shift away from tech doesn’t come at the expense of its brand: Once known for its sleek hardware, Apple is now focusing on media.
NBCU is searching for new standards in video advertising: The network is challenging competitors and bringing new solutions across the fragmented industry.
Meta juggles its Facebook present and metaverse future: The social network gains users, but recent losses could mean less money for metaverse R&D, giving VR platform competitors an opening.
AppTrackingTransparency isn’t the death knell some feared: Just under half of all users have consented to tracking, far above initial estimates.
A commitment to diversity, equity, and inclusion (DEI) is critical to Black shoppers—but there’s more to DEI than hiring and employee-engagement practices.
Nearly two-thirds of US consumers would give away their email address for a $20 coupon or discount code. Some 31% would provide their full name, and 23% would enter their phone number. That said, 27% wouldn’t be tempted to hand over any of that data or their home address.
Building breakthrough brands with staying power in the digital age will combine the best aspects of traditional mass-market branding and a modern growth-hacking mindset. Established brands and digitally native vertical brands (DNVBs) must be willing to learn from one another.
EU looks to make online platforms safer with sweeping law: Digital Services Act will ban ads to kids and allow regulators to levy big fines against Big Tech violators.
Meta earnings didn’t quite disappoint: After a particularly challenging prior quarter, Meta didn’t quite right the ship, but it did staunch the bleeding.
Consumers are growing frustrated with ineffective digital ads: A new survey shows that the ad industry’s lack of a proper targeting solution is alienating consumers.
Some 58% of marketers and analysts say routine marketing reports are still built on spreadsheets, according to a recent Adverity survey. Harriet Durnford-Smith, CMO of Adverity, shares key results from that research and how automation can solve the challenges of manual data wrangling. Watch this sponsored video, contributed by Adverity.
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