On today's episode, we discuss who is using "buy now, pay later" (BNPL) services, why they're choosing them, whether banks can compete, and the dark side of these payment options. We then talk about whether Amazon's tech-fueled fitting rooms can move the needle, what early Black Friday deals from Amazon really mean, and some advertising secrets from the online shopping giant. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence David Morris and Andrew Lipsman.
With a fresh approach to insurance sales and a modern tech stack, Toggle, a Farmers Insurance Company, is focused on simplifying the purchase journey. Watch Industry Voices: Spotlight on Financial Services with Toggle’s Josh LaRoche, research and marketing director, to hear how empowering policyholders has helped its parent company innovate.
IAC’s Dotdash acquires Meredith in a $2.7 billion deal: The move demonstrates that publishers see value in building deep verticalized content brands, hastened by the demise of the third-party cookie.
On today's episode, we discuss which ad-supported video-on-demand (AVOD) services Americans are using, why they're using them, and if these types of viewers are different from those using subscription video-on-demand (SVOD). We then talk about what livestream TV could do to help users sign up at a faster clip, how SVOD players can reduce churn, and what to make of Disney+ considering an ad-supported tier. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
Whistleblower Frances Haugen shed light on multiple regulatory solutions to rein in Facebook’s algorithms, which she blamed for a rise in misinformation and teen harm.
Twitch’s market dominance is under the microscope after a data breach exposes security flaws, payouts: More leaks could be on the way and could lead Amazon to face scrutiny from regulators and its own users.
Over 70% of decision-makers said that events will include more robust digital components in the future, according to Forrester Consulting. Mike Dietrich, vice president of product marketing at Cvent, discusses with eMarketer editorial director at Insider Intelligence Rimma Kats, the key findings from the survey, and how organizations can prepare and invest in event marketing today.
On today's episode, we discuss what to make of all of Twitter's new features, which ones will propel the social giant forward, and how Twitter might jumpstart its US user growth. We then talk about Facebook suspending plans for an Instagram app for children, how much Apple's privacy changes have affected its business, and whether the social media titan is serious about getting into hardware. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
Hispanic Heritage Month is upon us: brands are making strides in reaching out to this growing demographic at this time of year, but what about the other 11 months?
The future of Google Search is going to be visual: The updates will make it increasingly difficult for competitors to make inroads.
Amazon could take steps backw with security drones and robots: The release of a controversial new in-home Ring drone could negate months of efforts by the company to soften its image and improve privacy practices.
Tune in to our inaugural episode of Brand Anatomy, where we get exclusive looks inside leading brands. Today, eMarketer Briefing director Jeremy Goldman sits down with JibJab CEO Paul Hanges to discuss how the company—a leader in viral content dating back to 1999—listened to customer sentiment during the pandemic, improved its product, and reinvigorated its brand.
As digital transformation accelerates worldwide, growth in online shopping has created opportunities not only to reimagine brand relevance, but also to rethink the end-to-end customer experience. Dr. Tiffany Raymond, head of global customer advocacy, at PayPal, talks with eMarketer editorial director at Insider Intelligence Rimma Kats, about steps you can take to optimize your product, cart and checkout pages to help reduce cart abandonment, improve conversion, increase spend and boost customer loyalty.
As we experience fundamental shifts in the way data is used for marketing purposes, the industry has an opportunity to build a more effective advertising framework that puts consumers and data privacy at the center.
The “metaverse” has become one of the hottest topics among marketers globally, especially after some major investments into the hardware and software segments by Apple, Facebook, and Microsoft. And in China, tech companies are already staking their claim in the trend.
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