China catches up in data privacy: Its new laws give consumers similar levels of data protection in the private sector as the EU's GDPR, which could help streamline data usage guidelines worldwide.
More than 90 groups signed a letter demanding Apple cease rollout of its CSAM scanning tool, citing the potential for misuse. The continued pressure could stand as a major inflection point in Apple’s brand history.
Regulators are finalizing rules that would limit the amount of data firms collect on Chinese users and require them to obtain prior consent. Though expansive, the rules won’t apply equally to government data abuse, and could ultimately be used to bring firms more in line with long-term government tech strategies.
We estimate that 1 in 8 digital ad dollars this year will be spent on impressions for ecommerce properties. This week, we discuss our forecast as well as Amazon's rise, which companies are most interesting to watch now, and what we expect as more upper-funnel ads appear in retail media. Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Andrew Lipsman and Nicole Perrin.
Twitter and other tech giants face corporate culture rifts: Reports of employee dissatisfaction at Twitter follow similar news from other major players, all during a tightening market for knowledge workers.
Retail investors and the investing-curious give Reddit a push: Thanks to January's meme-stock craze, the 16-year-old platform's user growth helped fuel increases in ad revenue, which will help the company dive into international expansion and video.
Outspoken employees fear governments could use the company’s CSAM scanning tools for censorship. Apple assures the public it has safeguards in place, but controversy over the features risks tarnishing its reputation as an industry leader on privacy.
US TV viewers will happily watch ads, in some cases
Procter & Gamble is the world’s top advertiser: The consumer goods giant is expected to beat Amazon this year after losing its title in 2020’s rankings.
Customers still value the ability to visit a physical branch—and banks should accommodate them with a blended approach that incorporates important aspects of both the physical and the digital.
On today's episode, we discuss how travel is changing, how the overall Olympic ratings shook out, why your inbox is now a shopping mall, how brands are already marketing to Generation Alpha, Facebook's Ray-Ban smart glasses, how the office came to be, the limitless power of hugs, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Jillian Ryan, Nicole Perrin, and Paul Verna.
Facebook is rethinking privacy: A recent interview suggests that the company knows it needs to retool how it targets ads to reflect a growing privacy-conscious segment of its users.
The computing products and consumer electronics industry saw increased revenues in 2020, and that bump will accelerate digital ad spending for years to come.
Shane Pittson is the vice president of growth at oral-care provider Quip, overseeing advertising efforts and consumer research, optimizing lifetime value and customer acquisition costs, and improving retention rates. We recently spoke with Pittson about creating buzz for a brand, gaining retail distribution, Quip's brief stint on dating apps, and more.
Successful brands are providing a hybrid customer journey that lets shoppers move seamlessly between the online and offline worlds. Tijs van Santen, chief customer officer at Uberall, shares insights with eMarketer editorial director at Insider Intelligence Rimma Kats, on consumer shopping behavior, including engagement with local businesses.
Affiliate, or partner marketing, has become more important to both advertisers looking to drive actions and publishers trying to diversify revenue streams. Adam Ross, CEO at affiliate marketing firm Awin, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how the market has evolved over the past two years, why practitioners are looking for more standardization, and how advertisers and publishers are working together.
The Olympics sees viewership decline: Despite the drop, NBC netted a profit on its ad sales.
Victoria’s Secret 2.0: After spinning out of L Brands and making its public trading debut, the company sees positive results from its brand rehabilitation efforts.
Apple plans to introduce software to detect child abuse content locally on an iPhone or Mac. Privacy and security advocates say the plan could tarnish Apple’s reputation as the vanguard of consumer privacy and bulwark against government anti-encryption efforts.
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