Whether it’s fluctuating viewership or leveraging data-driven technologies to identify the right time and place for brand awareness, there's power in being flexible. In this Q&A, Mediahub's Carrie Drinkwater, chief investment officer, shares where marketing attention is shifting, what clients are looking for, and where new obstacles are rising.
Gamers want to see creative ads that are seamlessly integrated into gameplay. Some 41% of US gamers ages 18 to 34 would like rewards for devoting time and attention to in-game ads. Meanwhile, 32% believe ads should never interrupt a hardcore gamer’s flow.
China orders replacement of foreign-branded PCs, software within two years: Government agencies and state-backed businesses will need to switch to domestic alternatives, which could mean losses for Dell, HP, and Microsoft.
Advertisers and platforms identify Hispanic media as a growth opportunity: TelevisaUnivision, NBCUniversal, and Canela are among the players looking to strengthen their relationships with this demographic group.
The number of internet users in Southeast Asia will grow 3.1% year over year in 2022, making it the second fastest growing region in the world.
Podcasts are expected to reach more than 500 million listeners worldwide by 2024. With this growth and innovations in podcast advertising in mind, many marketers now see the channel as essential to their media buying strategy.
Lower internet costs, faster speed could propel broadband adoption: The White House, members of Congress, and 20 ISPs are on board to connect low-income households, but ongoing fiber shortages could delay efforts.
Cost-cutting and layoffs could hurt employer branding: Companies risk losing their employer reputations as they scale back to protect profitability.
A wave of cost-cutting layoffs is coming: GoPuff, Thrasio, and Reef are among the companies rethinking their staffing levels as they shift focus to profitability.
In today's evolving partnership ecosystem, brands need partnership automation providers that offer advanced incentive structures, attribution, and measurement solutions.
On today's episode, we discuss the real reasons why Elon Musk bought Twitter, the good, the interesting, and the confusing changes we expect to see from the platform, what advertisers should be considering at this point, and what Twitter might look like by next year. Tune in to the discussion with our analyst Jasmine Enberg and Briefings director Jeremy Goldman.
Agencies spy an opportunity in the metaverse: WPP is partnering with Epic Games on a new initiative for that very reason.
The recent influx of premium streaming services is changing the way people access movies and TV shows. In the US, 18% of US paid video subscribers purchase just one streaming service, down 17 percentage points from 2019. By contrast, 35% currently pay for four or more services, up 24 percentage points from three years ago.
While TV investments have remained resilient, YouTube is looking to drive viewership in a unique, consumer-first way. In this Q&A, Google's Brian Albert, managing director, shares why linear TV is largely going to revolve around live sports and news and connected TV is going to be the main topic in every Upfronts negotiation this year.
Meta freezes hiring and reduces metaverse investment: Months after an audacious pivot into its VR future, Meta is contending with declining ad sales growth. Will the future wait for Meta to sort itself out?
Join our analysts Debra Aho Williamson and Andrew Lipsman as they analyze the three legs of Meta's advertising stool—usage, monetization, and commerce—in the wake of the social media giant's Q1 2022 earnings. Get their "Behind the Numbers" take on what's really going on with Meta's business and what it means for the company's future.
In a world that is—in some parts—quite literally on fire, marketers are meeting consumers' climate concerns with promises of sustainability.
Word of mouth trumps advertising: Intuit’s TurboTax massive deceptive ad settlement reflects a growing lack of trust consumers have in advertising.
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