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Advertising & Marketing

Advertisers look to get into the game: Marketers can exploit the opportunities that video gaming presents to win new customers by identifying their target genre and desired outcomes.

Netflix losses deepen as it bets on an ad-supported future: An early 2023 ad launch is good news for marketers, but may not be enough to reverse churn.

Netflix is the perfect testing ground for Microsoft’s adtech: The tech giant lacked a high-demand, growing catalog of content to flesh out its ad offerings.

Consumers value companies' efforts to go green: CPG makers catch criticism over greenwashing as concerns about climate change rise.

The ad industry braces for a rocky economy: The industry is anxiously watching consumer spending as purse strings tighten.

Tesla and Ford are neck and neck in the race to become North America’s most popular connected car brand, each making up nearly one-third of connected car systems in the region. Android-based system Atoto takes third at 11%, beating out multiple automakers due to its ability to upgrade nonconnected vehicles.

Netflix announces its long-awaited ad partner: The streamer’s partnership with Microsoft will ease anxiety about its rushed ad-supported tier.

On today's episode, we discuss whether Pinterest can become the definitive online shopping mall, what a virtual convenience store looks like, how marketing budgets are changing, the promise of food delivered to your fridge, an unpopular opinion about Prime Day, where the baseball term "bullpen" came from, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Blake Droesch and director of forecasting Oscar Orozco.

Automakers reel in ad spending as the economy tightens: TV spend saw a major dip in June but has opportunities to recover.

Is now really the time for that metaverse campaign? Playboy and the Care Bears seem to think so, economic outlook be darned.

Prime Day swoops in to fill the personal data vacuum: The two-day sales event is a chance for Amazon to eat up more of the digital ad market.

T-Mobile’s App Insights is a learning moment for advertisers: The new tracking program has been called creepy as consumers protect their personal data.

The streaming advertising race just got tighter: A partnership between Disney and The Trade Desk could reshape the streaming landscape.

As customer loyalty grows more elusive, retailers beef up member rewards: Walmart, Starbucks, and Sweetgreen are just some of the companies looking to sweeten the deal to keep customers coming back.

Consumers want personalization, but not at the cost of privacy: That leaves brands navigating sweeping changes to digital ads in a tough position.

On today's episode, we discuss why Net Promoter Score (NPS) usage isn't translating into a better customer experience for many, how to use it effectively, and tactics for dealing with angry customers. "In Other News," we talk about how neobanks can use customer service to stand out from the crowd and the significance of Target adding coffee pickup and returns to its curbside service. Tune in to the discussion with our analyst Patty Soltis.

Can Meta sustain its VR headset dominance? It has 90% market share, but its Horizon Worlds metaverse apps are only accessible in the US and Canada, leaving room for new entrants to compete.

Meta’s going back to basics: The social giant is one of many major companies tasked with focusing on key priorities in the second half of the year.

Future of work, focus on CX trends are powering Airbnb success: The travel platform’s growth come as the rest of the travel industry sees mixed results.

Apple’s AppTrackingTransparency challenges are mounting: German authorities are the latest to take issue with the policy’s monopolistic qualities.