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Advertising & Marketing

As comfort-buying furniture online continues to rise, the direct-to-consumer (D2C) home furnishing sector has exploded with growth and competition. Watch Industry Voices: Spotlight on D2C with Joybird’s vice president, marketing and business development Eric Tsai to hear how the La-Z-Boy-owned brand scales its custom furniture business by staying in sync with consumer expectations.

As a new bottled water brand on an already crowded shelf, education is essential for creating brand trust. Watch Industry Voices: Spotlight on CPG with Nirvana Water Sciences’ marketing director Alex Matos to hear how the brand’s marketing hinges on teaching the benefits of its infused spring water to prospective consumers.

In this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Brian Berger, founder and CEO of Mack Weldon, to discuss how his brand embraced an omnichannel strategy to improve the customer experience—and do better in the process. We also cover how Mack Weldon has tackled the supply chain issues currently facing many brands.

Nielsen makes big changes to how it measures TV audiences: Following loss of accreditation, the company’s revamp aims to make it simpler for advertisers to compare linear and digital performance.

Noticing gaps in accessibility, SmileDirectClub went to market to offer affordable, wide scale orthodontic care in the US before going global. Watch Industry Voices: Spotlight on D2C with SmileDirectClub CMO John Sheldon to hear how the brand’s goals were achieved by focusing on customer relationship management and a retention strategy rooted in telehealth.

Brand suitability tools give advertisers some power back as targeting restrictions tighten: They are no substitute for true targeting tools, but they offer marketers a bit more control over the context of their ad placements.

Through customer experience and community focus, M&T Bank is growing more than just its business. Watch Industry Voices: Spotlight on Financial Services with M&T Bank’s Francesco Lagutaine, chief marketing, communications and digital officer, to hear how M&T Bank is succeeding by combining large-bank advancements with small-bank values.

About two-thirds of the US population are monthly connected TV (CTV) users. Young people are more likely to use CTV than older people. Four in 10 US senior citizens are CTV users—whereas CTV usage is about double that, more than 80%, among those ages 25 to 54.

Despite Peloton's recent losses, the company still boasts the most popular piece of smart fitness equipment among US adults, with 32% owning Peloton devices.

Today, marketers have to juggle third-party cookie loss and new data privacy legislation, impacting their ability to identify customers and create a strong data foundation

Instacart delays IPO plans to focus on broadening services: The company believes it may generate as much as $10 billion to $20 billion in annual revenues from its retail media network in the coming years.

Among those consuming premium content, trust is the most important factor, ranking above ease of use and the number of ads, research shows. But trust can be a fuzzy concept and establishing this trust can be challenging.

The consumer packaged goods (CPG) and grocery sector is years beyond where it was expected to be in terms of consumer adoption of ecommerce. Watch Industry Voices: Spotlight on D2C with The Clorox Company’s Jackson Jeyanayagam to hear how the cleaning products company's brand portfolio is responding to evolving behavior and encouraging consumers of all ages to buy products online.

The Europe-based neobank’s acknowledgment of an increasingly apparent reality and its soft retreat could indicate other foreign neobanks are struggling to crack the US market.

Google’s paid search ads have gotten pricier in the US, with costs per click (CPCs) rising across retail product categories in Q3 2021.

More than 75% of companies say they lack the ability to transform raw data into actionable insights that can improve customer experiences. But when used correctly, customer data platforms (CDPs) can help manage customer data and greatly improve the marketing experience.

Thanks in part to digitally-native brands, today’s consumers are setting higher expectations for the products they use every day. Sabrina McPherson, senior managing director, management consulting at Publicis Sapient, shares why consumers are judging brands against their last best experience, regardless of category, and more.