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Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Artificial Intelligence

The factory has eyes: Startup Invisible AI will deploy its computer vision analytics system in all of Toyota’s factories in North America. But the unprecedented insight could have some downsides.

Close to half of US adults believe widespread use of driverless cars would be bad for society. Meanwhile, 26% think it’d be good for autonomous vehicles to rule the roads, and 29% aren’t sure.

Add robotaxis to the list of upcoming Tesla products: Struggles with fully autonomous driving, delivering on schedule, and safety are huge roadblocks to Tesla’s robotaxi flex.

Restaurants are experimenting with robots, but customers aren’t enthused: Labor crunches and high costs are pushing fast-food chains like Chipotle and Panera Bread to adopt automation front and back of house.

As of January 2022, 35% of people ages 12 and over in the US own a smart speaker, up just 2 percentage points from the year before. That’s following an increase of 6 percentage points year over year in 2021.

Tripadvisor used conversational AI technology for a campaign executed on voice assistants like Alexa and Google Assistant with the goal of maintaining engagement during the pandemic, according to Adam Ochman, global head of marketing at Tripadvisor.

A new set of regulations on AI recommendation algorithms went into effect in China on March 1 in an attempt to introduce unprecedented oversight and inject transparency and accountability into an opaque industry. This is the first case of a major economy enforcing such sweeping rules on the machine, and the world is watching.

Matter rollout delayed because of growing adoption: More smart home manufacturers want in on the industry standard, but could delays stop larger manufacturers from releasing products?

Ford looks to become more competitive against Tesla: Ford creates a dedicated EV division while maintaining gas-powered cash cows, highlighting the need for massive changes in the automotive industry.

On today's episode, we discuss how connected TV (CTV) advertising will scale and how AI is poised to help TV advertisers. Then for "In Other News," we talk about Google curbing cross-app tracking on Android phones and what to expect from the WarnerMedia/Discovery merger. Tune in to the discussion with chief product officer at MNTN Marwan Soghaier and our analyst Paul Verna.

Meta puts AI at the center of the metaverse’s foundation: A glimpse into the company’s 10-year quest to build a VR future around AI reveals they are nowhere near finished and still have a long way to go

China mounts ambitious effort to regulate AI: Initiatives to scrutinize and regulate algorithms could spare Chinese consumers from discriminatory algorithms in the short term but could stagnate innovation in the long term.

UK regulators warn that banks must be able to prove that AI use in loan applications won’t worsen discrimination against minorities.

CFPB is wary of unchecked AI usage in underwriting: Bureau officials have warned about potential abuse of the technology and are previewing a crackdown. Regulatory clarity will help banks to better navigate a growing market.

Conversational AI is becoming more integrated into consumers’ lives every year, as tech like retail bots and virtual agents continue to improve the customer experience.

Semiconductor sales are expected to normalize after a record-setting 2021 predicated by various shortages and extended gaps between orders and deliveries.

New products and technologies announced at CES 2022: We break down outstanding trends and the most compelling Connectivity and Tech announcements from the show floor.

On today's episode, we discuss what our analysts think will be the key mobile trends of 2022. How much will apps shift away from ad dependency, and how far will QR codes expand their reach beyond the pandemic? We then talk about whether people will find room in their homes for the largest Alexa-enabled smart display yet and if the biggest social media companies will ever become super apps. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.

Our most recent forecast shows that conversational AI adoption is growing. In 2021, 64.2% of US adults between the ages of 25–34 used a voice assistant. Overall, 46.9% of US adults will use a voice assistant in 2022, 48.2% by 2025. Conversational AI is on track to become a mainstream technology in practically every vertical.