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Artificial Intelligence

Google quickens its pace in the generative AI race: Playing catch-up to generative AI rivals, it unveils enterprise and developer offerings this week. Performance and consumer privacy trump release timelines.

Companies like Google and Microsoft are racing to incorporate generative AI into their search engines, while Grammarly and Shopify are using it to round out their offerings. We asked our analysts what generative AI-driven changes we can expect for advertising. “I think transparency is one of the bigger issues surrounding generative AI,” said Insider Intelligence analyst Gadjo Sevilla.

GPT-4 unmasked as Bing’s bot: OpenAI released another generative AI model. We can expect it to light a fire under Google’s Bard efforts as the AI race gains momentum.

“We’re showing 20.5% growth for retail media ad spending this year, and 22.9% actually accelerating into next year,” said senior forecaster Ethan Cramer-Flood at our recent “Attention! Seizing the Retail Media Opportunity” summit. That stat assumes inflation will cool some in the second half of this year, which our forecasters currently predict it will.

Generative AI gains momentum across multiple industries: Generative AI, including ChatGPT, has led to a boom as companies and startups alike race to integrate it into their products and businesses find new applications.

Consumers see the potential of AI in clinical care: Patients’ comfort levels with AI in healthcare are mixed, but many are bullish on the tech’s ability to improve outcomes and reduce medical errors.

On today's episode, we discuss how AI search ads will most likely work, how big of a problem reputational brand damage could be in an AI-content-generated world, and what generative AI can do for companies today. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

As marketing budgets bend under the pressure of economic uncertainty, SEO is increasingly important for its low costs and compounding returns. Some 58% of marketers plan to use AI for content and SEO by the end of this year, compared to 10% who currently do, according to BrightEdge data.

Bots might soon replace professional interactions: ChatGPT is coming to Slack as companies go all in on generative AI. It would be wise to tally the pros and cons of AI adoption.

Banks recognize the benefits and risks of AI. Planning for regulation, investing now, and educating staff are all key to embracing the tech.

Forty-two percent of marketers said they plan on exploring AI and automation as a strategy in 2023, according to an August 2022 Sagefrog survey

Microsoft’s new AI “Copilot” lands for marketers: Tool promises to help discover consumer categories and automate processes.

Generative AI is a content moderation threat multiplier: Apple and Blix face off over AI-generated content restrictions for the App Store. We can expect controversy to escalate as legal liability looms.

On today's episode, we discuss the US public's everyday awareness of AI, whether generative AI is more than just a hyper-advanced predictive text tool, and whether AI search might actually be a disaster. Tune in to the discussion with our analysts Jacob Bourne and Yory Wurmser.

OpenAI wants to build an AI that can outsmart us: The startup’s latest manifesto shows that the technology is on a breakneck trajectory toward either an economic revolution or catastrophe.

On today's episode, we discuss whether it's time for Google to spin off YouTube, how people feel about targeted ads, what consumers think about using AR to shop, what an in-car TikTok app might look like, the US Supreme Court examining Section 230, paid health leave in the US versus the world, and more. Tune in to the discussion with our analysts Blake Droesch, Evelyn Mitchell, and Paul Verna.

Europe expands IT budgets in face of recession fears: Artificial intelligence, cloud computing, and software are technology’s bright spots, while devices continue to slump. We look at Europe’s growth opportunities.

Meta’s response to ATT could turn off agencies: While AI and automation are improving CPMs, some marketers complain about a lack of control.

The AI-driven future is here for streetwear company Snipes, according to Jenna Posner, chief digital officer, speaking at eTail West 2023 this week. Snipes is using AI tools now to integrate new merchandise into its platform, driving efficiency for getting product listings live.

FTC weighs in on AI hype with a warning: As technology spurs new ventures and investment, agency urges advertisers to not make false claims.