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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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About EMARKETER

Our goal at EMARKETER is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Demographics

Amazon is adding Venmo as a payment method to reach younger shoppers: The partnership marks progress in PayPal’s efforts to monetize the mobile app and may pave the way for similar deals.

On today's episode, we discuss the major contributors toward digital advertising's growth this year, what the ceiling is for mobile ad spending's share of the total ad market, and whether TV ad dollars are actually on a downward trajectory. We then talk about Gen Z's ad preferences and the prospects for Apple Podcasts' in-app subscriptions. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.

Baby boomers are the only generation in the US that watches cable TV in significant numbers.

Gen Z is the most likely age group among US adults to travel this holiday season, with 59% of those ages 18 to 24 saying they’ll probably venture to other places.

YouTube videos are the most popular media among US children online, with 85% of those surveyed watching that content recently.

A child-centric PFM app could help NatWest influence a younger generation’s financial lives—and its unique value-add could reduce defection to proliferating switching incentives.

Hispanic Heritage Month is upon us: brands are making strides in reaching out to this growing demographic at this time of year, but what about the other 11 months?

Many US adults favor buy now, pay later (BNPL) services over credit cards, with 44% of those who recently used the former preferring it when making purchases.

Instagram Kids is on pause in the wake of critical reporting from The Wall Street Journal: The move suggests that Facebook hasn’t put in the necessary effort to prove that such an app is useful or important.

Many marketers have yet to fully understand the Hispanic consumer: advertising and film remain two areas where inclusion remains an opportunity

Instagram knows it has ill effects on some teen users: This presents TikTok with an opportunity to pitch itself as a safer platform for content creators.

US children are getting their dose of advertising from YouTube. In April 2021, 70% of those ages 2 to 12 said they had recently seen ads on YouTube, far more than the 36% who reported the same of TV.

About a third of K-12 students have already returned to class amid a fourth COVID-19 wave. While, earlier this year, analysts had predicted a very optimistic back-to-school (BTS) season for retailers and brands, not all is lost: Many parents still want to make school-related firsts and rites of passage as “normal” as possible for their children.

On today's episode, we discuss Snapchat's Q2 performance, which features are standing out, and what we expect in Q3 and Q4. We then talk about some recent Snapchat augmented reality partnerships, Gen X's level of adoption across social media, and which platforms Gen Z folks think have the most genuine influencers. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Nazmul Islam.

As retailers explore new strategies in H2 2021 and beyond, they will need to gain greater understanding of which consumer behaviors have shifted permanently, which will revert to those of pre-pandemic times, and which will settle somewhere in the middle.