Demographics

Amazon is adding Venmo as a payment method to reach younger shoppers: The partnership marks progress in PayPal’s efforts to monetize the mobile app and may pave the way for similar deals.

On today's episode, we discuss the major contributors toward digital advertising's growth this year, what the ceiling is for mobile ad spending's share of the total ad market, and whether TV ad dollars are actually on a downward trajectory. We then talk about Gen Z's ad preferences and the prospects for Apple Podcasts' in-app subscriptions. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.

Here’s what the data suggests regarding a return to in-person events: many business travelers are cautiously weighing travel opportunities versus the often mixed bag that is virtual events.

Baby boomers are the only generation in the US that watches cable TV in significant numbers.

Gen Z is the most likely age group among US adults to travel this holiday season, with 59% of those ages 18 to 24 saying they’ll probably venture to other places.

YouTube videos are the most popular media among US children online, with 85% of those surveyed watching that content recently.

A child-centric PFM app could help NatWest influence a younger generation’s financial lives—and its unique value-add could reduce defection to proliferating switching incentives.

Hispanic Heritage Month is upon us: brands are making strides in reaching out to this growing demographic at this time of year, but what about the other 11 months?

Many US adults favor buy now, pay later (BNPL) services over credit cards, with 44% of those who recently used the former preferring it when making purchases.

Instagram Kids is on pause in the wake of critical reporting from The Wall Street Journal: The move suggests that Facebook hasn’t put in the necessary effort to prove that such an app is useful or important.

Many marketers have yet to fully understand the Hispanic consumer: advertising and film remain two areas where inclusion remains an opportunity

A financial planning platform for students will offer valuable tools to 17- to 24-year-olds and may win their long-term loyalty and retention.

Instagram knows it has ill effects on some teen users: This presents TikTok with an opportunity to pitch itself as a safer platform for content creators.

We spoke with Rodrigo Gouveia, CEO of Inter Marketplace at Banco Inter, to hear his thoughts on how fintech companies, like Banco Inter, are working to help close the divide between banked and unbanked consumers and democratize access to the digital economy for all.

US children are getting their dose of advertising from YouTube. In April 2021, 70% of those ages 2 to 12 said they had recently seen ads on YouTube, far more than the 36% who reported the same of TV.

Twitter and other tech giants face corporate culture rifts: Reports of employee dissatisfaction at Twitter follow similar news from other major players, all during a tightening market for knowledge workers.

About a third of K-12 students have already returned to class amid a fourth COVID-19 wave. While, earlier this year, analysts had predicted a very optimistic back-to-school (BTS) season for retailers and brands, not all is lost: Many parents still want to make school-related firsts and rites of passage as “normal” as possible for their children.