Email

LinkedIn proves the newsletter isn’t dying: Any user can create a newsletter on LinkedIn now, but advertising features have yet to debut.

Email and TV may not be flashy, but they were critical to Black Friday and Cyber Monday: Both marketing channels may be older—but they’re far from deprecated.

What’s the best way to monetize a newsletter? Publishers are benefitting from the newsletter boom, but repeating mistakes from the past.

On today's episode, we discuss how much Netflix and Disney+ will make from ads, what Snapchat+ is, how best to prevent customers from leaving you and trading down, Facebook's algorithm change to take on TikTok, why Apple and Google are coming for your car, an unpopular opinion about email newsletters, what the new "Squid Game" game show will look like, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Max Willens and director of reports editing Rahul Chadha.

Substack wasn’t the answer to digital publishing’s problems: The company has opted out of a Series C amid economic uncertainty.

In March, just over half of email opens worldwide came from Apple devices using Mail Privacy Protection (MPP), a feature released in September 2021 that prevents email senders from receiving data on Mail app users’ device usage, among other information. About one-third of opens came from webmail, while the remaining slice was split fairly evenly between desktop and mobile.

Learn about some of the most important updates in Big Tech regulation. "In Other News," we discuss how consumers feel about email marketing and some of the leading social impact programs. Tune in to the discussion with our analyst Daniel Konstantinovic and Briefing director Jeremy Goldman.

In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, will discuss the key trends impacting a new wave of marketing automation and email marketing.

Three billion fraudulent emails go out globally each day, often aimed at unleashing cyberattacks on companies of all types.

Among marketing professionals worldwide, 81% send newsletter emails, which may not be surprising if you’ve taken a look at your inbox recently.

In the past year and a half, several traditional brick-and-mortar retailers in Canada have accelerated their personalization and segmentation efforts, largely due to the pandemic and the need for brands to communicate more effectively via email.

No other channel can match the power of email marketing when it comes to return on investment (ROI), according to research from Litmus.

On today's episode, we discuss which pandemic-related behaviors will stick around, whether newsletters can replace local newspapers, YouTube and the music streaming wars, how you can master the intimacy of the inbox, why Amazon is opening a salon, the first movie to ever release a soundtrack, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and principal analyst at Insider Intelligence Jillian Ryan.

Now, increasing restrictions on data collection, changes to Apple’s Identifier for Advertisers (IDFA), and the death of the third-party cookie will mean that winning brands must reduce their dependence on third parties, and place a greater focus on first-party data and owned channels. In short, they’ll need more direct-to-consumer (D2C) marketing, and less (though still plenty) advertising.