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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Email

AI is helping email marketers in a myriad of ways. Top use cases include personalization, subject line testing, send time optimization, segmentation, and predictive analysis of customer behavior.

More than three-quarters (77%) of US adults prefer receiving ecommerce coupons through email, according to a February 2024 report by Ascend2 and ActiveCampaign.

As third-party cookies become obsolete, email stands out as a reliable channel for advertisers to reach and engage customers. This preference, combined with email’s role in data-driven marketing and audience building, highlights its importance in the evolving advertising ecosystem.

Omnichannel approach triumphs in Black Friday marketing: Email and SMS take center stage during pivotal sales period.

Email marketing has been threatened recently by changes from Apple and Google, and email marketers are working to stay on top of industry shifts. Here are four burning questions about email marketing’s recent shifts.

Klaviyo's IPO shines a spotlight on email marketing's vast reach: AI and personalization emerge as key strategies for brand engagement.

What’s happening? Apple announced in June that iOS 17 would provide “even greater protections against trackers,” in a move that will affect links shared from Mail, Messages, and in Safari’s private browsing mode.

Apple set to inconvenience marketers yet again: Stripping tracking parameters from URLs could cause major short-term headaches.

Forty-two percent of marketers said they plan on exploring AI and automation as a strategy in 2023, according to an August 2022 Sagefrog survey

Email marketing is still one of the most efficient ways to target customers and drive conversions. But like many other marketing channels, data collection and targeting are getting increasingly difficult. Here are five charts summarizing the state of email marketing.

When done right, email marketing is one of the most effective ways marketers can interact with consumers. For a more successful email marketing program, marketers should take a look at their process from end to end and find ways to optimize. Here are some key steps.

LinkedIn proves the newsletter isn’t dying: Any user can create a newsletter on LinkedIn now, but advertising features have yet to debut.

Email and TV may not be flashy, but they were critical to Black Friday and Cyber Monday: Both marketing channels may be older—but they’re far from deprecated.

What’s the best way to monetize a newsletter? Publishers are benefitting from the newsletter boom, but repeating mistakes from the past.

Now, increasing restrictions on data collection, changes to Apple’s Identifier for Advertisers (IDFA), and the death of the third-party cookie will mean that winning brands must reduce their dependence on third parties, and place a greater focus on first-party data and owned channels. In short, they’ll need more direct-to-consumer (D2C) marketing, and less (though still plenty) advertising.