eMarketer Podcasts

On today's episode, we discuss whether streaming's golden age is suddenly waning, the race to build a do-everything app, Amazon's new TikTok-like shopping feature, how Disney+ is doing, Walmart's drone deliveries, the numbers that best sum up this year, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, vice president of Briefings Stephanie Taglianetti, and analyst Paul Verna.

On today's episode, we discuss how brands are reacting to the overall macro-environment and what they are doing to be successful, how you should think about video and audio as another acquisition channel, the importance of incrementality measurement, what the move to ad-supported streaming means for both publishers and advertisers, and more. "In Other News," we talk about how Netflix With Ads is doing after its first month and whether advertising in the sky will become a thing. Tune in to the discussion with our director of briefings Jeremy Goldman and Stefanos Metaxas, chief strategy officer of Bliss Point Media (now part of Tinuiti).

On today's episode, we (and hopefully you) play our holiday retail game show spectacular where our retail analysts battle it out to win the infamous—and hitherto unknown—Retail Cup. Join our analyst Sara Lebow as she hosts analysts Sky Canaves, Suzy Davidkhanian, Blake Droesch, Carina Perkins, and Zak Stambor.

On today's episode, we discuss some predictions for 2023 that are too specific to be 100% certain but could still come true, including: what will happen with TV ad measurement's single currency, how BeReal will make money, how Amazon will redefine advertising, what a Walmart+ and Paramount+ tie-up would look like, and more. Tune in to the discussion with our analysts Debra Aho Williamson, Andrew Lipsman, and Paul Verna.

On today’s episode, we discuss the use cases for real-time payments and where the service is headed. In our “Headlines” segment, we dive into embedded finance developments. In “Story by Numbers,” we break down numbers that highlight the use cases for real-time payments for enterprises and consumers. Our final segment explores the Federal Reserve’s pending launch of FedNow and how it will coexist with The Clearing House's real-time payment network. Listen in as host Rob Rubin welcomes Ulrike Guigui, executive vice president, head of enterprise payment strategy at Wells Fargo, and Sandra Nudelman, head of consumer data and engagement platforms at Wells Fargo, to the conversation.

On today’s episode, our analyst Bill Fisher asks forecasting writer Ethan Cramer-Flood and analysts Oscar Bruce Jr. and Zach Goldner about the most interesting Insider Intelligence international forecasts of the past year, as well as what we can expect for 2023.

On today's episode, we discuss the impact of OpenAI's ChatGPT, how brands are celebrating the holidays, what users actually want from streaming TV, disability representation in ads, Major League Soccer sponsorships, some facts about money, and more. Tune in to the discussion with our analyst Ross Benes, director of reports editing Rahul Chadha, and director of forecasting Oscar Orozco.

On today's episode, we discuss which video streaming platforms marketers will spend most of their ad dollars on, how the different card network players stack up against each other, and where most folks prefer to return items. "In Other News," we talk about our expectations for out-of-home and programmatic advertising in 2023. Tune in to the discussion with our directors of forecasting Peter Newman and Oscar Orozco.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the state of the buy now, pay later (BNPL) union, whether Gen Z will be BNPL users for life or migrate to credit cards, and the stumbling blocks the new payment method faces. Then for "Red-Hot Retail," our analysts give us four of their very specific—and potentially risky—predictions about BNPL in 2023. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Grace Broadbent.

On today's episode, we discuss why visits to the doctor don't feel more digital, the significance of seeking medical advice from social media, and whether price transparency in the US healthcare system could change sometime soon. "In Other News," we talk about paying for certain messages between patients and providers and whether the "food as medicine" trend will catch on. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

On today's episode, we discuss whether this could really be the beginning of the end for Twitter, how consumers currently feel about the company, how much it might pivot away from advertising, and if there are actually any realistic alternatives. Tune in to the discussion with our analyst Jasmine Enberg.

On today's episode, we discuss Meta's two-year outlook, whether the US is experiencing an ad recession, how folks want to return items, LinkedIn's new ad products, why a famous landmark is constantly called the wrong thing, and more. Tune in to the discussion with our analysts Evelyn Mitchell and Max Willens and vice president of Briefings Stephanie Taglianetti.

On today's episode, we discuss what the current smart home looks like, the most popular categories of smart home devices, and whether Matter's technology can bring the dream of a connected smart home to fruition. Tune in to the discussion with our analysts Jessica Lis and Gadjo Sevilla.

On today's episode, we discuss the best time to target your customers with discounts, how to use zero-party data, and how far you should go with personalization. Then for "Pop-Up Rankings," we rank the top five things that drove people to buy this Cyber Five. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Zak Stambor and CMO of Tealium Heidi Bullock.

On today's episode, we discuss Spotify's impressive Q3, podcast listenership in the US, and how traditional radio is able to be so resilient. "In Other News," we talk about why sports betting will never be free of controversy and why Airbnb says its search-averse marketing strategy is working. Tune in to the discussion with our analyst Daniel Konstantinovic.

On today's episode, we discuss the various chapters of social media, teens' relationship with the medium, and what this tells us about its future. "In Other News," we talk about how people view companies that advertise on the current version of Twitter and sneak a peek at one of our 2023 social media trends. Tune in to the discussion with our analysts Debra Aho Williamson and Jasmine Enberg.

On today’s episode, we turn our attention to fintech regulation. Jason Mikula, publisher of Fintech Business Weekly and managing director at 312 Global Strategies BV, a consulting firm focused on financial services product strategy, talks about the challenges banking as a service (BaaS) providers and their partners face as regulators pay more attention to banks’ relationships with third parties. We also ask Mikula to take the role of "Pretend CCO" at a fintech company as he lays out his top priorities for 2023 given potentially new regulatory scrutiny. Listen to the discussion with our host Rob Rubin.

On today's episode, we discuss a mixture of new store formats, whether there are too many ads on Amazon, how consumers keep spending in the face of inflation, the battle for the TV ratings crown, whether you can guarantee delivery, the number of books that have ever been published, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Blake Droesch, and Paul Verna.

On today's episode, we discuss the most exciting connected car services that are just around the corner, how gas and charging stations might evolve as people spend more time at them, and where autonomous ride-sharing is already a reality. Tune in to the discussion with our analyst Jessica Lis.

On today's episode, in our "Retail Me This, Retail Me That" segment, we talk about some must-discuss companies and what interests us the most about their recent performance. Then for "Pop-Up Rankings: Earnings Awards Edition," we rank the two best and the two most concerning retailer performances of late. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Blake Droesch.