eMarketer Podcasts

On today's episode, we discuss innovations in connected TV (CTV) and the outlook for next year. "In Other News," we talk about what to make of recent price hikes for streaming platforms and YouTube launching Primetime Channels. Tune in to the discussion with our analyst Paul Verna and Michael Hopkins, vice president of go to market at MNTN.

On today's episode, we discuss why TikTok downgraded its revenue expectations, what concerns us the most about the company, and how big of a digital ad player it can actually become. "In Other News," we talk about YouTube letting folks buy products in Shorts and whether people want to buy things in WhatsApp messages. Tune in to the discussion with our analyst Debra Aho Williamson.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what kind of a holiday season we are expecting, how shopping behaviors are changing, and how retailers and brands can win over consumers. Then for "Pop-Up Rankings," we rank the top four holiday ads you need to watch. Join our analyst Sara Lebow as she hosts analysts Andrew Lipsman and Carina Perkins.

On today's episode, we discuss why the US healthcare system is so fragmented, how an app could save the day, and whether the US will ever be able to synchronize its health services. "In Other News," we talk about the deal to buy multispecialty physician group Summit Health and what to expect from Amazon Clinic. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

On today's episode, we discuss what impacts customers’ trust in their banks. Using examples from Insider Intelligence's benchmark study, we dive deep in our “Story by Numbers” segment to demonstrate the power of fostering trust. In a new segment called “The Rankings,” we talk about where incumbent banks and neobanks rank in the digital benchmark and why. Join the discussion with host Rob Rubin and our analyst Tiffani Montez.

In this episode, host Bill Fisher is joined by our analyst Paul Briggs, Starcom’s executive vice president and global director Kelly Kokonas, and GWI’s chief research officer Jason Mander to discuss the latest "Global Media Intelligence" report, outlining media consumption behaviors from around the world.

On today's episode, we discuss whether the age of social media is ending, if fewer ads equal greater ROI, more streaming platforms testing the sports waters, how newsletters are making money, whether the Cyber Five have lost their luster, an explanation of Twitter's advertising exodus, how long humans can live for now (and in the future), and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Dave Frankland.

On today's episode, we discuss the controversies surrounding this year's World Cup, digital's role in the tournament, and which World Cup campaigns have caught our eye thus far. "In Other News," we talk about the six-month outlook for B2B marketers and whether someone is looking to buy Roku. Tune in to the discussion with our analysts Dave Frankland and Paul Verna.

On today's very special holiday episode, host Sara Lebow tees up a conversation between our principal analyst Andrew Lipsman and Dan Hess, global chief product officer of The NPD Group, to unearth the long-lost history of Cyber Monday. Before it became an industrywide phenomenon in 2005, Dan and his team at Comscore were among the first to "discover" the spike in online shopping that happened the Monday after Thanksgiving—as far back as 2002. Find out what caused this phenomenon to take place, why there was so much misinformation about Cyber Monday in the early days, and what the day was originally called.

On today's episode, we discuss how companies feel about influencer marketing in a recessionary climate, how big the influencer space is, and the best practices for working with creators. "In Other News," we talk about how much Americans trust social media versus national and local news and what the user counts across Meta's platforms tell us. Tune in to the discussion with our analyst Jasmine Enberg.

On today's episode, we discuss what to make of the apparent turnaround in Amazon's online store sales growth, why Amazon's ad business stands out, and what to expect from the ecommerce giant in Q4. "In Other News," we talk about the secret to returns convenience and how much people will be shopping in stores this holiday season. Tune in to the discussion with our analyst Andrew Lipsman.

On today's episode, we discuss what to make of the early changes at Twitter, whether stores within stores really work, what to expect now that Netflix Basic With Ads is here, a drone Candy Crush ad in the sky, Sainsbury's playing the loyalty long game, an explanation of the ways US consumers cut costs, how much Americans love cheese, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Suzy Davidkhanian and Max Willens.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the total market for US retail social commerce sales, whether Instagram is in trouble when it comes to social commerce, and what kind of a threat TikTok poses. Then for "Red-Hot Retail," our analysts give us four of their very specific—and potentially risky—predictions about the future of TikTok’s US retail strategy. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg.

On today's episode, we discuss why Google's advertising business has slowed, the significance of YouTube's growth going in the wrong direction, and what to expect from Google in Q4 and beyond. "In Other News," we talk about Apple Search Ads' market share and why live sports may not be that big of a driver of pay TV subscriptions. Tune in to the discussion with our analyst Max Willens.

On today’s episode, we discuss the Fed raising interest rates and how that is impacting fintech lenders. In our “Headlines” segment, we discuss recent developments in fintech and buy now, pay later (BNPL). In “Story by Numbers,” we select two numbers that tell a story about the challenges neobank lenders are facing and two numbers about their untapped opportunities. And in “Pretend CEO,” host Rob Rubin challenges Ahon Sarkar, general manager of Helix by Q2, to pretend he’s the newly hired CEO of a monoline BNPL company. Tune in to the discussion with Rob Rubin and Ahon Sarkar.

On today's episode, we discuss what's behind Meta's revenue decline for a second consecutive quarter, what to make of things one year after the Meta rebrand, and the state of the company's metaverse initiative. "In Other News," we talk about whether being an influencer is sustainable and the chances that TikTok will become the first true super app in the West. Tune in to the discussion with our analyst Debra Aho Williamson.

On today's episode, we discuss whether the tech boom is actually over, whether consumers can have real conversations with brands, if the promise of rapid delivery is simply make-believe, how a Wendy's in California briefly became a "Rick and Morty"-themed pop-up, whether blockbuster films can continue to prop up movie theaters, an explanation of ad budgets in 2023, how the population is changing, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Dave Frankland.

On today's episode, we discuss what will happen with Twitter in the short term, how advertisers are now looking at an Elon Musk-run Twitter, and expectations for the direction of the company. "In Other News," we talk about whether livestream shopping will ever be a thing in the West and why Pinterest was able to outperform its peers in Q3. Tune in to the discussion with our analyst Jasmine Enberg.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the retail media implications of a Kroger-Albertsons pairing, why in-store retail media is such a big deal, and the likelihood of this merger going through. Then for "Red-Hot Retail," our analysts give us their very specific—and potentially risky—predictions about three potential big deals in retail media. Join our analyst Sara Lebow as she hosts analysts Andrew Lipsman and Zak Stambor.

On today's episode, we discuss the addressable opportunity in the US, how big the connected TV market is, and how measurement, privacy, and fragmentation are disrupting progress in advanced TV. "In Other News," we talk about how TikTok is trying to usher in an age of machine learning advertising and how Google is trying to put Chrome users in control of their ad experience. Tune in to the discussion with our analyst Evelyn Mitchell.