Whether consumers prioritize trust, data protection, or convenience depends on their credit scores, underscoring the need for financial institutions to combine these elements and target their marketing efforts.
BNPL players are reimagining how consumers access lines of credit—while also seeking elusive profits
You can’t just blame it on AI: The Consumer Financial Protection Bureau reminded financial institutions that consumers need specific, detailed reasons when they’re denied credit—even if the decision maker is an algorithm.
How social media fits into the marketing mix for smaller firms: We look at the ways four community and regional financial institutions are humanizing their brands on social media—turns out everyone’s on Facebook—as well as through other channels.
On today’s podcast episode, we discuss how finserv digital marketers are incorporating credit marketing, even in top- and mid-funnel campaigns. • In our “Headlines” segment, we chat about the role of marketing as a revenue generator in banking—specifically, an article we published in August with results from an American Banker Association survey that stated 72% of marketing execs don't believe revenue generation is a part of marketing’s role. • In “Story by Numbers,” we examine the results of digital campaigns that revolve around credit marketing and the ROI in creating a unified, full-funnel marketing strategy. • In “Pretend CMO,” our guests have to thread together a multifaceted digital-only marketing campaign and discuss how it attributes ROI to the campaign's different digital channels. Tune in to the discussion with host Rob Rubin, our analyst Tiffani Montez, and Aundra Thompson, director of product strategy and strategic planning for marketing solutions at TransUnion.
US digital-only account openings will remain flat at just 200,000 every year from 2024 through to 2027, according to our forecast. Traditional account openings, however, will hover at 5.0 million and above during the same period.
The number of US BNPL users has doubled since 2021, even though firms can’t fund rewards as richly as issuers do. But they do have retail connections.
Banks keep getting better about social selling: An ABA survey looks at how social media campaigns are helping banks and credit unions turn anonymous institutions into friendly, approachable community members.
Generative AI and embedded finance popped up across a host of conversations—we give our take on how firms should approach these innovations.
Rethinking the customer experience within the branch: Financial institutions can learn a lot from other verticals that maintain both an online and brick-and-mortar presence.
In 2023, 92.3% of the 5.2 million accounts opened digitally will be with incumbent banks. Even Gen Zers—the main source of account opening growth—will largely opt for trusted institutions. Neobanks will be left in the dust, especially as fintechs and Big Tech siphon away customers.
Hyundai’s in-vehicle payments system can add more hands-free utility, attract more potential buyers, and bring in payments revenues
Should we just let the branch go extinct? The end of summer in the US led us to pause and reflect on how banking continues to evolve under the influence of digitization and whether the branch still should have a place in banks’ and credit unions’ go-to-market strategies. Today, we’re kicking off a multi-part series looking at the current state of the branch, what consumers think of it, and how some banks are attempting to reinvent their branch networks to strengthen customer relationships.
The examiners came around, and they had questions: Stung by criticism that it was “asleep at the wheel” as Silicon Valley Bank’s troubles mounted, the Fed has now sent warnings to a slew of midsize lenders.
Details surrounding the increases are sparse—and Mastercard rebuffed the report as untrue. But the outcry may be overstated
On today’s podcast episode, we discuss the challenges the credit card industry is looking at over the next year. • In our “Headlines” segment, we focus on an Insider Intelligence article published at the end of August about Macy’s private label credit card sales and consider if it’s a harbinger of problems in the credit card industry overall. • In “Story by Numbers,” we center the conversation on what will happen to consumer credit card spending if—or when—there’s a recession. • And in “For Argument’s Sake,” we take up sides to discuss whether there will or will not be a recession, which is a critical issue for the credit card industry. Tune in to the discussion with host Rob Rubin and our analyst David Morris.
Just as foretold, regulators raise long-term debt requirements for regional banks: To protect depositors in the event of a failure and bolster larger depositors’ confidence in these banks, they’ve also effectively been deemed “too big to fail.”
Key stat: US digital commerce platform gross payment value growth will slow down this year, increasing only 9.0% compared with last year’s 25.0%, per our forecast.
Ways to make financial wellness marketing pay off: Getting customers to use the materials and tools they claim they want is a challenge. Here are four tips to improve their engagement.
Strong volume growth and 100 million users prove the BNPL provider’s successful expansion
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