After a few waves of innovation and consolidation, the B2C martech landscape is dominated by a small number of broad suite providers. There’s also a very long tail of niche providers, some of which provide cutting-edge point solutions.
In a recent survey, 85% of CMOs agreed that being able to make data-driven decisions is a critical competitive advantage. Yet, most CMOs today also happen to be drowning in marketing data.
Salesforce-owned Slack announced Canvas, an integrated feature that allows users to create and edit documents without leaving the application.
Adobe announced last week that it’s buying design platform Figma for $20 billion (or roughly half a Twitter). The news came shortly after Canva announced an expansion of its user-friendly design suite.
Voice assistants are progressively becoming embedded in daily life as the technologies behind these products improve. Tech companies are increasingly centralizing their product strategies around voice assistants by incorporating them into more products to build out their respective ecosystems.
Insider Intelligence spoke with Liz Ritzcovan, chief revenue officer of Hustle, which was one of the first to enable brands to reach consumers over text message. Ritzcovan shares how the company is innovating text marketing, including adding short-form video content.
The digital ad industry is under regulatory scrutiny: Reforms laid out by the Biden administration focus on the use of personal data for advertising purposes.
In this video, Skai’s™ Margo Kahnrose, who, as CMO, leads global marketing for the company, shares why closed, opt-in ecosystems provide high return on ad spend and high engagement. Kahnrose, who has over 15 years of experience in marketing, branding, communications, and lead generation across various enterprise and consumer goods industries, also explains why omnichannel capability, media neutrality, and an efficient, real-time approach to measurement are a must when looking for an advertising technology partner.
US marketing tech spending to top $20 billion this year: Growth reflects increased importance of using data to improve customer experience.
We detail the move by retail giants like Walmart into clinical trials and how the data platforms can help maintain equity.
AI becomes a must-have tool for retailers: Dick’s Sporting Goods, Levi’s, Panera, and others are relying on the technology across all areas of their businesses.
Data center scrutiny rises in Europe: Data centers’ energy intensity and water use are running up against Europe’s energy crisis. Ireland’s data center moratorium puts facilities’ sustainability measures in focus.
Zuckerberg’s slipup is a bad omen for its metaverse: Meta’s CEO shared an ugly photo of its metaverse platform that kicked off a week of mockery and concern.
Marketing technology is the most important and difficult purchasing decision. CMOs rely on marketing technology to justify investment, navigate privacy regulations, and prove revenues have grown.
New gov’t tool tracks correlation between pollution, social health factors, and patient health: We explain what the government’s new Environmental Justice Index means for community health.
In this video, Sam Ngo, director, product marketing at BlueConic, shares how technology brings personalization to life. Ngo, who is responsible for helping customers realize the potential in their first-party data, also shares examples of how famed beer brand Heineken USA approached its data management and analytics decisions. Ngo, who joined BlueConic after spending years at Forrester Research covering the social intelligence space, shows how marketers can achieve personalization to better give consumers the tailored experiences they expect. Watch the video above.
Big Tech earnings buoyed by cloud: Microsoft and Alphabet’s quarterly earnings weren’t as bad as expected, boosting market confidence. But continued strength hinges on cloud divisions that aren’t recession-proof.
Meta’s Q2 shows how far its ad business has fallen: Wounded by privacy changes and a lack of young users, the value of Meta’s ads is plummeting.
The most serious threat to Google’s ad tech dynasty is regulation. Google has been at the center of countless antitrust lawsuits worldwide, with governing bodies slowly forcing more balance in the advertising marketplace.
AI startups target corporate fear: Mounting recession anxiety is infusing accounting AI startups with cash. Long-term investor interest in AI applications will remain diverse, but startups may have to pivot.
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