At an estimated $7 million for 30 seconds of airtime this year, Super Bowl ads were by far the priciest ad inventory anywhere.
Snapchat sees user bump amid economic headwinds: Company outlines the steps it’s taking to bolster direct-response ad performance.
The Trade Desk shows a way forward for advertising: Strong adoption of its Unified ID 2.0 solution led the company to strong Q4 earnings.
Mobile app install ad spending spiked by 24.8% last year, far outpacing overall digital ad spending, which increased by just 12.5%.
Though only available in limited preview, the new AI-powered Bing search engine received a thumbs-up from 71% of testers, Microsoft said in a blog released Thursday. In addition, there has been increased engagement in traditional search results as well as with the new chat feature.
On today's episode, we discuss whether Super Bowl viewership is trending up or down, what the best ads were (and why), and what to include in an advertiser's Super Bowl playbook. Tune in to the discussion with our analyst Paul Verna.
While overall social network user numbers are rising slowly in the UK, there’s much greater movement in terms of the platforms being used.
On today's episode, we discuss how concerning Google's drop in search ad revenues is, the likelihood of Google getting broken up by the US Department of Justice, and the main reason YouTube is struggling. "In Other News," we talk about which cookie alternatives are emerging as favorites and the significance of Microsoft adding ChatGPT's AI technology to its search engine, Bing. Tune in to the discussion with our analyst Evelyn Mitchell.
Musk says Twitter will share ad revenue with creators: There’s a catch—they have to subscribe to Twitter Blue first.
Microsoft versus Google: Which AI-powered approach to search is best? The fate of the $150 billion search ad market could be soon transformed.
The social audience remains massive: This year, for the first time, roughly two-thirds of the US population will use a social network at least monthly, per our estimates
Can Google coast comfortably through a challenging 2023? The search and advertising giant’s Q4 foreshadows slow growth, revealing cracks in its empire.
Previously, we didn’t expect video to hit the 50% milestone until after 2024. With advertisers preserving more of their social video budgets during the downturn, this trend was accelerated.
After surviving Q4, Meta tries to refocus its business: An emphasis on efficiency all but ensures more cuts will come in 2023.
Snap continues its Q3 storyline into Q4: Users top estimates in fourth quarter, but dwindling cash is a hurdle to innovation and growth.
The next phase of direct-to-consumer (D2C) retail won’t be defined by a singular distribution strategy, but rather by the goal of making a real connection with customers. To get to the next level, D2Cs must use their physical presence, partnerships, marketing dollars, and customer data.
After several years of double-digit increases, worldwide digital ad spending saw growth slow to 8.6% in 2022, for a total of $567.49 billion, according to our forecast. This year, growth will rebound to 10.5%, and spend will reach $626.86 billion.
TikTok steps up its PR in the US capital: It’s hard for a Chinese company to make friends on the Hill, but it won’t be for lack of trying.
Search ads and retail media to aid Western Europe advertisers: Economic uncertainty to bolster use of ad channels that can deliver solid returns in 2023.
Nearly 80% of the world’s internet users are on social media. This landscape is still dominated by Meta in most markets, but use and ad spend is shifting away from Facebook and toward TikTok. Here are five charts capturing the worldwide state of social.
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