Elon Musk and Twitter agree to $43.4B buyout: Musk hopes to take Twitter private with less content moderation and more free speech but will need to consider ramping up advertising to cover debt financing costs.

Consumers are worried about the surge of ads in gaming: Xbox and Sony both have in-game ad programs in the works, and consumers aren’t thrilled.

On today's episode, we explore where hybrid work might be heading, attention-based mobile ads, the circular retail dream, Spotify rebrands Greenroom, why every town has a water tower, and more. Tune in to the discussion with our analysts Evelyn Mitchell, Paul Verna, and Blake Droesch.

T-Mobile ranks No. 1 for 5G, download speeds, and coverage in Q1: Leading network carriers with extra 5G capacity can grow 5G subscriptions and solidify a foothold in the MVNO space through prepaid partnerships.

The internet will have 4.55 billion users worldwide this year, up 2.6% over 2021. This amounts to 57.4% of the general population.

In 2021, social audio app Clubhouse registered a total of 6.7 million downloads in the US. About 42% of those downloads occurred during Q1 2021, when the app received extraordinary media buzz. But as established platforms created copycat features, Clubhouse’s downloads decreased.

Can Twitter fend off Elon Musk’s takeover bid? The future of Twitter’s board, shareholders, and employees hangs in the balance as the standoff escalates and the social media company opens to acquisition.

WhatsApp looks to take group messaging to a new level: Communities feature allows separate groups to unite with encrypted communications.

In March, just over half of email opens worldwide came from Apple devices using Mail Privacy Protection (MPP), a feature released in September 2021 that prevents email senders from receiving data on Mail app users’ device usage, among other information. About one-third of opens came from webmail, while the remaining slice was split fairly evenly between desktop and mobile.

Meta’s Horizon Worlds features can monetize VR: Creators will be able to sell items “in-world,” with Meta taking up to 47.5%. Will creators balk at the cost of business in the metaverse?

We detail why the new tech could help it gain ground on competitors like Apple.

On today's episode, we discuss the next normal for retailers, digital ads in refrigerated aisles, what the point of the Oscars is, the potential NFL+ streaming service, regulators coming for the app stores, what makes American cars unique, and more. Tune in to the discussion with our analysts Blake Droesch and Dave Frankland and director of reports editing Rahul Chadha.

US mobile gaming ad revenues will reach $6.26 billion in 2022, up 14.0% from $5.49 billion in 2021. Healthy double-digit growth will continue through 2024.

Ad industry sees gaming as a growth opportunity amidst industry turmoil: Inaugural PlayFronts event focuses on how brands can gain new customers and revenue.

Lockheed Martin becomes the DOD’s 5G integrator: 5G development can push the military’s digital transformation while partner companies build more secure solutions for consumer and private 5G applications.

Dating apps Bumble and Hinge attracted more downloads worldwide in 2021 than the previous two years. Meanwhile, Tinder outpaced them both by at least 54 million downloads—albeit 8 million fewer downloads than its lead in 2020.

Meta’s campaign against TikTok will do little to hide its own issues: Negative stories about rivals won’t fix its longstanding advertising and content issues.

Coronavirus lockdowns in China have global repercussions: The ripple effect of Chinese factory shutdowns will be felt far and wide while businesses are forced to adjust expectations.

As the ad industry grapples with privacy changes, much is at stake: US programmatic display advertising will top $123 billion this year and approach $142 billion in 2023.

Subscriptions are becoming increasingly important to the video game industry: That’s the lesson from Sony’s launch of its new service, which is set to take on Microsoft’s Game Pass.