US social ad spend growth will near 9% this year and return to double digits in 2024, per our forecast. Last year’s 3.6% increase reflects a normalization after 2021’s rapid growth, as well as targeting challenges resulting from Apple’s AppTrackingTransparency framework.
Temu, the recent entrant to the US ecommerce market, has taken the ecommerce world by storm since its September 2022 launch. The China-based etailer went from zero to 44.5 million unique visitors by December 2022, according to Comscore—a virtually unprecedented growth in traffic in just four months.
This year, we forecast retail sales of cosmetic and beauty products will reach $86.42 billion, a 7.6% increase from 2022. This increase will be driven in large part by in-store sales and luxury beauty categories. But going forward, technology may play a large role in driving online sales.
Latin America sees livestream ecommerce explode: We unpack the opportunity in the region as outlined in our recent deep dive.
It wants to develop more adjacent services for the Cash App ecosystem, which could help it maintain its Q4 growth trajectory.
Streamers are raising prices to increase revenues, but Netflix is trying the opposite: The company reduced subscription prices in more than 30 countries as it looks to expand abroad.
It won’t get much better than low single digits going forward. The next few years will see low growth by historic standards but not to a disastrous extent.
Amazon expands its ultrafast delivery options: The retail giant is investing in same-day delivery amid growing competition from Target and others.
Forty-four percent of US adults plan to spend their normal amount on health and beauty products this year, according to a MetaPack survey. More than two-thirds said they’re not changing their spending on apparel (39%) or on DIY and gardening (34%).
Over two-thirds of retailers plan to ramp up tech investment over the next three years: Priorities include ecommerce and frictionless checkout experiences.
It launched Tap to Pay on Android a year after it signed on to deploy Apple’s Tap to Pay on iPhone—helping feed demand for softPOS and contactless payments.
Generative AI is set to have far-reaching implications for the $5.920 trillion global ecommerce sector. Here's our take on the top three areas where the technology could have the greatest impact.
Consumers kept spending even as inflation ticked up in January: That’s likely to push the Fed to keep raising interest rates, which is why retailers have modest expectations for the year ahead.
Mercado Libre closed 2022 with record gains in sales: Strong performances in Brazil and Mexico drove the Latin American ecommerce giant’s gains.
The US is now Klarna’s largest revenue market thanks in part to its app solutions, the Klarna Card, and merchant-facing marketing tools.
“It’s really hard when people don’t know what it is that you stand for. Then you ultimately stand for nothing, and that’s when your sales suffer,” our analyst Zak Stambor said on our “Behind the Numbers: Reimagining Retail” podcast.
The total value of contactless payments made with UK Barclays cards surged nearly 50% YoY thanks to regulatory changes and broader acceptance.
The “de-influencing” influence: The new trend of creators recommending what not to buy reflects a tough economy, disdain for fakery.
There’s no stopping the retail media juggernaut. At $45.05 billion in US spending in 2023, it’s already far ahead of connected TV and closing in on traditional TV.
Target is spending $100 million to expand its next-day delivery capabilities: The retailer plans to have at least six new sortation centers to make delivery cheaper, faster, and more efficient.
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