Among US retail categories, apparel and accessories has the biggest social media footprint, accounting for 53.3% of all posts and reactions to content, like comments and shares, across Facebook, Instagram, and Twitter in July 2021.
TikTok’s new marketing tools focus on customization and commerce: It’s taking steps to make advertisers feel comfortable on the platform and heavily push social commerce.
Following a year of lockdown-related growth in 2020, retail ecommerce sales in Western Europe will continue to rise for the next several years. By the end of 2022, ecommerce sales will account for 14.8% of total retail sales in the region and hit nearly $660 billion.
Many US adults favor buy now, pay later (BNPL) services over credit cards, with 44% of those who recently used the former preferring it when making purchases.
As digital transformation accelerates worldwide, growth in online shopping has created opportunities not only to reimagine brand relevance, but also to rethink the end-to-end customer experience. Dr. Tiffany Raymond, head of global customer advocacy, at PayPal, talks with eMarketer editorial director at Insider Intelligence Rimma Kats, about steps you can take to optimize your product, cart and checkout pages to help reduce cart abandonment, improve conversion, increase spend and boost customer loyalty.
On today's episode, we discuss how retailers are preparing for another pandemic-affected holiday shopping period, with the threat of empty shelves and a reimagined main street. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts principal analysts Karin von Abrams and Paul Briggs.
Ria Money Transfer and Wise each forged global payment partnerships, and Singapore and Malaysia linked their payment systems.
The majority of US adults are against living in a cashless society, with 60% indicating they’d prefer physical money to stick around.
US grocery delivery ecommerce sales will grow by 11.4% this year to reach $79.71 billion. This marks a deceleration from 2020, which saw a 41.7% increase in online sales of grocery products fulfilled via delivery.
China’s central bank made crypto transactions and exchanges illegal, potentially in an effort to encourage digital yuan adoption.
The tech giant hopes digital COVID-19 vaccine cards, dynamic CVVs, and expanded acceptance will bring skeptical iPhone owners into its payments ecosystem.
On today's episode, we discuss where augmented reality (AR) lands on the gimmick to utility scale, what AR looks like beyond fashion and beauty, and what the Carolina Panthers' new mixed-reality mascot might mean for marketers. We then talk about what authentic social commerce really means, why Stories never worked out for LinkedIn, and what we expect the reaction to Twitter's Super Follows will be. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
On today's episode, we discuss how the delta variant has affected people's comfort levels doing various activities, what customers want retailers to do in response, and what Americans aren't willing to give up. We then talk about the COVID consumer trend most likely to stick, how brands advertise during tragedy, and what the short- (and long-) term future of events might be. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.
Delivery intermediaries like DoorDash, Instacart, Shipt, and Uber will see strong US grocery sales through 2025 even as their growth in the category declines.
The payment giant’s app overhaul could set it up for substantial cross-promotion possibilities, which can grow payment volume and create a more loyal user base.
Data insights are one of the most effective ways to connect with consumers and deliver personalized marketing messages, but many marketers are unaware of how to leverage this data to create more successful campaigns.
The pandemic has been a boon for digital grocery adoption. In 2020, the number of digital grocery buyers increased by more than 39 million. While growth won’t be as significant in 2021, it will still be a landmark year, as digital grocery buyers will surpass 142 million, amounting to more than half the US population (51.5%) for the first time.
Take a look at some of Insider Intelligence's latest retail stories.
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