Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Retail & Ecommerce

Apple joins other retailers looking for ways to maximize recurring revenue: A hardware subscription program could help the tech giant make up for softening consumer demand and build deeper relationships with consumers.

A changing grocery delivery landscape forces Instacart to diversify: The delivery company launches a suite of retailer-focused tech solutions as rivals encroach on its turf.

The definition of cinema changed this weekend: With a Best Picture win for “CODA,” Apple showed that a streamer can deliver high-quality movie-going experiences—without going to the movies.

The firms launched the IHG Rewards Premier Business card and updated rewards on the IHG Rewards Traveler and Premier consumer cards.

Younger consumers turn to social media to inform their purchases: 45% of Gen Z shoppers use Instagram for product research, 1.5x more than look to Facebook and TikTok.

US food and beverage ecommerce sales will approach $80 billion in 2022, up 20.7% from nearly $65 billion last year. While the growth is impressive, it’s far slower than the 99.0% surge the category saw in 2020, when wary consumers pivoted to buying online at the onset of the pandemic.

TV audiences are fragmented, and the Oscars won’t change that: Though the 2022 ad inventory is sold out, a modest bounceback from last year’s disappointing show is probably the best ABC can hope for.

Its new secured card can appeal to small-business owners with poor credit histories and lead to upgrade opportunities.

Restaurants scramble to roll out loyalty programs: Hardee’s, IHOP, and Carl’s Jr. are the latest chains to leverage loyalty to offer personalized experiences and deepen relationships with consumers.

Spotify could break away from Google and Apple’s payment duopoly: Google’s alternative payments pilot program might only serve higher-profile apps, leaving smaller developers in the lurch.

Apple acquired UK-based open banking fintech Credit Kudos—here’s what it can do with the new tech.

Insider Intelligence spoke with Cathy Lewenberg, COO of online alcoholic beverage delivery platform Drizly.

Clashes between retailers and activist investors are heating up: Kohls, Macy’s, and grocer SpartanNash are some of the companies pushing back against investor demands.

Amazon will account for 39.5% of all US retail ecommerce sales in 2022, or nearly $2 in $5 spent online. Altogether, the next 14 biggest digital retailers will make up just 31.0%, with the remaining 29.5% of the ecommerce pie going to everybody else.

It helps Robinhood compete with banks, other fintechs, and other digital brokers by capitalizing on a shift to debit and younger users’ payment preferences.

Retailers need to take note of consumers’ shifting shopping behaviors: Rising inflation and supply chain shortages have driven consumers to adjust where and how they spend their money.

Auto and parts and food and beverage will be the fastest-growing ecommerce categories; both will see double-digit growth but from a relatively small base.

Capital One already issues the private-label Kohl’s Card and will pilot a co-brand program in early 2023.

New challenges for Russia’s tech émigrés: Big Tech closed its offices, and thousands in the industry have fled. Financial isolation and anti-Russian sentiment could impede their attempts to restart businesses.