Social Media

Meta released its Q1 2022 earnings, revealing the company's slowest revenue growth since going public, for a total of $27.91 billion. Daily active users bounced back by 30 million users to 1.96 billion, following the platform’s first-ever drop in Q4 2021.

Twitter’s time as a public company is coming to an end: With the platform set to release quarterly earnings this week, the time was nigh to announce its sale to Elon Musk.

Elon Musk and Twitter agree to $43.4B buyout: Musk hopes to take Twitter private with less content moderation and more free speech but will need to consider ramping up advertising to cover debt financing costs.

Contractual issues have reportedly stalled its plans to let users send money to businesses via WhatsApp.

Uncertainty around Twitter’s future grows: Elon Musk now says he has funding secured—but whatever happens next, it could be throwing Twitter off its growth goals.

The metaverse promises to be transformative for the digital marketing landscape—at least, as soon as tech platforms figure out how it will actually work.

Can Twitter fend off Elon Musk’s takeover bid? The future of Twitter’s board, shareholders, and employees hangs in the balance as the standoff escalates and the social media company opens to acquisition.

WhatsApp looks to take group messaging to a new level: Communities feature allows separate groups to unite with encrypted communications.

Junior Scott Pence, CMO of Peace Out Skincare, talked with Insider Intelligence about the marketing opportunities within TikTok.

So that’s why he didn’t take that board seat: Elon Musk offers $43 billion for Twitter, causing increased uncertainty about the platform’s short-term future.

Meta looks to bring commerce to its Horizon Worlds platform: Creators can earn money from their metaverse products and experiences under a test program.

Meta’s Horizon Worlds features can monetize VR: Creators will be able to sell items “in-world,” with Meta taking up to 47.5%. Will creators balk at the cost of business in the metaverse?

TikTok’s hold on the social media industry is impossible to ignore: The video app and other visually oriented platforms thrive with key demographics.

3D advertising on rise as brands step toward the metaverse: Twitter and Meta are banking on new ad types to propel growth.

Watch the on-demand replay of our webinar, TikTok Commerce: Strategies for Success in 2022, as we discuss the growing social commerce opportunity on TikTok.

Meta’s campaign against TikTok will do little to hide its own issues: Negative stories about rivals won’t fix its longstanding advertising and content issues.

TikTok is the social commerce platform of the moment, as brands and marketers look to cash in on the #TikTokMadeMeBuyIt phenomenon. While TikTok may not have as large a shopper base as Facebook or Instagram, its shoppers are highly active and engaged.

During a recent Insider Intelligence webinar about strategies for commerce success on TikTok, three questions rose to the top. Here, principal analysts Jasmine Enberg and Debbie Williamson weigh in on them.

As the ad industry grapples with privacy changes, much is at stake: US programmatic display advertising will top $123 billion this year and approach $142 billion in 2023.

Even TikTok is struggling to stop harmful content: A new lawsuit and complaints from creators could stand in the way of its social commerce goals.