Social Media

Our latest forecasts on media and tech usage in Japan offer a glimpse of what’s expected.

Chaos reigns at Twitter: The company takes on an impulsive character as it lays off half its staff but then implores ex-employees to return. Advertisers are pausing while new features are stalled until after the midterm elections.

As users and advertisers jump ship from Twitter amid Elon Musk’s takeover, there’s no shortage of platforms for them to land on.

Twitter chaos gives fuel to alternative app: Despite Mastodon’s recent gains, its limitations won’t bring widespread adoption.

Each year, our analysts dig into media and device usage across the world. In total, we looked at 44 markets. Here’s a look at eight key insights our analysts found in the United States and Canada.

Twitter and TikTok regulatory losses would be Meta’s gain: Musk’s Twitter acquisition has attracted federal scrutiny and TikTok could get banned. There might be hope for Facebook and Snapchat after all.

Your brand should already be on TikTok. Here are five charts evidencing that point.

Twitter in transition: Upheaval follows the leadership change at Twitter as it grapples with ramping up profits and drumming up advertising revenue just as brands and users question its content moderation policies.

We forecast that total retail holiday sales will total $1.297 trillion this year. Brands looking for a piece of the pie need to maximize their social media presence, which, of course, includes TikTok.

On today's episode, we discuss the addressable opportunity in the US, how big the connected TV market is, and how measurement, privacy, and fragmentation are disrupting progress in advanced TV. "In Other News," we talk about how TikTok is trying to usher in an age of machine learning advertising and how Google is trying to put Chrome users in control of their ad experience. Tune in to the discussion with our analyst Evelyn Mitchell.

Insights from the Future of Meta report: We look at key VR hardware and software opportunities for Meta’s future as the company leverages its dominance in VR headsets to build its vision for the metaverse.

In the last year, Meta—and the overall US digital ad market—have changed significantly. Here are seven strategies from our “The Future of Meta” report that marketers should embrace in the new year.

Affiliate marketing is getting a second wind as emerging publishers and creators attract a new crop of advertisers. Here’s a refresher on the benefits of affiliate marketing, as well as a word of caution for advertisers interested in giving it a try.

Meta faces rocky road to reverse underperformance: Q3 shows revenue outlook weakening as metaverse projects swell expenses.

For many, Facebook’s new name introduced “the metaverse” as a concept. But a year out, most people have not entered the metaverse. Right now, Meta’s facelift doesn’t appear to have legs. (Quite literally—the little Horizon Worlds avatars still don’t have legs.)

WhatsApp suffers a global outage: The world’s most popular messaging app went dark in various countries, underscoring the fragility of centralized communications and piling on Meta’s troubles as it prepares for its Q3 earnings call.

According to TikTok, 44% of users are planning to buy or lease a car in the next six months. It’s with that in mind that the platform recently released its “Auto Dealers Playbook,” which aims to help marketers leverage the platform to engage the auto community and boost sales.

Apple is demanding 30% of promoted post transactions: The App Store now says promoted posts should be treated as in-app purchases in a not-so-subtle attack against Meta.

“Social is everything we do. It’s the connective tissue.” That was the message from Meghan Myszkowski, global head of social media for Xbox and Game Pass, at Advertising Week New York. But social media is constantly changing, making brand relevance often hard to achieve. Here’s what brands should keep in mind.

Insider Intelligence spoke with Megan Brophy, Vice President of Marketing and Brand Strategy at Abercrombie & Fitch, about the brand’s work on TikTok and the prevalence of livestream shopping in the US market.