Meta is struggling after hemorrhaging money on its metaverse ambitions and as Instagram faces serious competition from TikTok. Meanwhile, TikTok recently reduced its global revenue goals for the year and could be facing some regulatory and legal hurdles ahead. And don’t even get us started on Twitter.
Commerce isn’t driving revenues for social media platforms the way the platforms once hoped. That’s what our analyst Jasmine Enberg predicted during the keynote session of our “Attention! Trends and Predictions for 2023” event.
Government resistance against TikTok intensifies: The list of states banning TikTok on government devices keeps growing. Could intensifying scrutiny lead to an all-out US TikTok ban?
Meta succeeds against US regulators but takes a major blow in the EU: Meta insists that news isn’t part of its business model, but its pivot to Reels hits a major roadblock.
Last month, Atlantic writer Ian Bogost posed the incendiary question, “Is the age of social media ending?” No, according to our analysts. But it’s definitely changing, which presents an opportunity to reach younger consumers.
TikTok is Gen Z’s No. 2 social commerce destination and is almost as popular as Facebook among millennial social buyers, per Klarna.
On today's episode, we discuss the various chapters of social media, teens' relationship with the medium, and what this tells us about its future. "In Other News," we talk about how people view companies that advertise on the current version of Twitter and sneak a peek at one of our 2023 social media trends. Tune in to the discussion with our analysts Debra Aho Williamson and Jasmine Enberg.
LinkedIn isn’t an ad leader, but it’s learning from others’ mistakes: A slew of new ad products highlight user-generated content and privacy initiatives.
Underage users are both an asset and huge risk for platforms: TikTok and games like Fortnite are thriving thanks to their young users, but controversy could make advertisers wary.
The wealthiest person vs. the most valuable company: Elon Musk is attacking Apple for ceasing advertising and threatening to pull Twitter from its App Store, setting up a monumental clash he can’t possibly win.
Apple’s AppTrackingTransparency, Google’s cookie deprecation, and the impending threat of regulation are challenging data collection. Trust in social platforms is declining. As consumers shy from sharing information, marketers need to meet customers where they’re comfortable. That means finding creative solutions and investing in trusted platforms.
Regulators enforce influencer marketing standards: Google and iHeartMedia face a lawsuit for radio ads in which hosts lied about using the Pixel 4 phone.
Though year-over-year growth of social buyers is slowing slightly following a two-year surge, US social commerce sales will continue to climb through 2025. We take a look at what’s driving this growth, which platforms are emerging as leaders, and what social buyers really want.
Consumer habits are changing, and Gen Zers are a major driving force. Their shorter attention span, social buying habits, and lack of brand loyalty will push several industries to evolve—especially as Gen Z’s spending power grows. These shifts in financial services, advertising, and social make up four of our top trends for 2023.
TikTok’s downgrade to about $10 billion for 2022 puts revenue estimates more in line with our own, which have TikTok at $9.89 billion in ad revenues this year, up from $3.88 billion in 2021.
Marketers adjust goals in uncertain economy: Most senior leaders see value of social media and online video, survey shows.
Twitter to pay Big Tech tax: Twitter Blue’s relaunch might not secure the intended revenue due to Apple App Store and Google Play payment commissions. But Twitter has bigger problems.
TikTok. BeReal. Gen Z. Authenticity. That might seem like a grab bag of buzzwords, but it’s the marketing strategy behind clothing retail American Eagle Outfitters.
Better audience targeting with the launch of Audience Insights could help protect the TikTok from the current ad decline.
As marketers look to increase audience reach and stay away from the whims of any singular platform, private social media networks offer another avenue.
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