A standard currency for TV and digital is unlikely, despite buyers’ wishes: Media buyers want more connection between linear and streaming TV, and though individual networks are making strides, an industrywide solution is unlikely.
In September, we raised our forecast for HBO Max viewers. We now believe that HBO Max will have nearly 80 million monthly viewers this year, and that it will surpass 100 million viewers by the end of 2023. Previously, we did not expect HBO Max to break 100 million viewers by the end of our forecast period in 2025.
In the US, Hulu is the fastest-growing subscription streamer on connected TV devices, with the number of households that watch it via those devices rising by 53% between January 2020 and June 2021.
Following an announcement from YouTube Premium that they've hit 50 million subscribers worldwide, we have updated our US forecast to reflect the platforms uptick. We now forecast YouTube Premium will hit 29.5 million US subscribers by year-end 2021.
On today's episode, we discuss which ad-supported video-on-demand (AVOD) services Americans are using, why they're using them, and if these types of viewers are different from those using subscription video-on-demand (SVOD). We then talk about what livestream TV could do to help users sign up at a faster clip, how SVOD players can reduce churn, and what to make of Disney+ considering an ad-supported tier. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
Twitch’s market dominance is under the microscope after a data breach exposes security flaws, payouts: More leaks could be on the way and could lead Amazon to face scrutiny from regulators and its own users.
YouTube viewers are pivoting to TV screens as their method of choice for watching content, a trend that experienced significant growth before and during the height of the pandemic. We estimate that 113.1 million US YouTube viewers, 52.8% of total viewers, watched the platform's content on connected TV (CTV) devices in 2020. Those numbers will increase to 130.8 million and 57.7% by 2022.
YouTube Shorts is bringing its Shorts Fund to over 30 new countries: The platform is stressing the importance of original content as it goes up against TikTok for creators.
In the US, Netflix is the top video streaming platform on connected TV devices, drawing 26% of all viewing time via devices like smart TVs and game consoles in June 2021.
Gaming is a key component of Netflix’s lofty franchise goals: On its own, gaming can help Netflix increase time spent. But it’s especially valuable in its push to build popular properties into full-fledged multimedia “universes.”
Twitch’s deal with the National Music Publishers’ Association must be the first of many: The platform will need to ink deals that actually let streamers use copyrighted music in order to fend off competitors and support its growing music community.
YouTube is the most popular platform for non-TV video content in the US, with 65% of the country’s short-form video viewers using the service to watch user-generated content, video game livestreams, and the like.
Digital video viewership passed 3 billion people worldwide in 2020 as growth outpaced pre-pandemic expectations. By year-end 2021, that number will hit 3.26 billion, but growth is expected to slow.
Streaming services hit highs and lows at this year’s Emmy Awards: While Netflix and Apple TV+ swept categories and broke records, Paramount+ users struggled to simply watch the event.
In North America, TV is the dominant screen for viewing OTT video content, accounting for 82% of time spent on the activity in Q2 2021.
Amazon’s new smart TVs will disrupt both the connected TV (CTV) and TV measurement industries: Amazon Fire TV is already a major player, but its new CTV lines will let it take advantage of the ongoing fracturing of TV measurement.
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