May 17, 2017

Reasons for Preferring Shopping in a Physical Store vs. Online According US Internet Users, by Geographic Locale, April 2017 (% of respondents in each group)

Note

Among those surveyed, 19% preferred shopping online and 46% preferred shopping in a physical store.

Methodology

Data is from the May 2017 Fluent LLC report titled "Marketing to the Heartland 2017: Part 3 How and Where Americans Shop." 1,670 US internet users ages 18+ were surveyed online on April 1, 2017. Respondents self-reported their geographic locale. Fluent LLC is an advertising technology company.