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June 12, 2017

US Digital Video Ad Spending, 2017-2021 (billions, % change and % of total digital ad spending)

Description

This chart shows US digital video ad spending for 2017-2021. Data is displayed in billions of dollars, percent change and the percent of total digital ad spending.

Note

Data up to 2015 is derived from IAB/PwC data.

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.