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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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September 14, 2017

Ability of Their Company to Deliver Great Customer Experiences* According to Marketers Worldwide, Aug 2017 (% of respondents)

Note

Data was provided to eMarketer by CMO Council.

Methodology

Data is from the September 2017 CMO Council and SAP Hybris report titled "Customer Experience Dynamics: Defining the Requirements for a Strong CX Ecosystem." 367 sales (n=198) and marketing (n=169) professionals worldwide from various industries were surveyed in August 2017 about the sales-marketing dynamic. Marketing respondents were from Africa (11%), Asia-Pacific (23%), Europe (9%), Middle East (4%), North America (48%) and South America (5%). Marketing respondents identified their company's focus as B2B (37%), B2C (15%) and hybrid of B2B and B2C (48%) with sales of less than $50 million (39%), $51-$100 million (12%), $101-$250 million (9%), $251-$500 million (9%), $501-$750 million (3%), $751 million-$1 billion (7%), $1.1-$5 billion (14%) and $5 billion+ (7%). SAP is an enterprise software solutions company.