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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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October 16, 2017

Leading Barriers to Achieving Their Company's Personalization Goals According to UK and US Marketers, April 2017 (% of respondents)

Methodology

Data is from the October 2017 Sailthru report titled "Decoding Personalization." 146 UK and US marketers in the commerce, publishing and retail industries were surveyed during April 2017. Sailthru aggregates and analyzes user data sets for companies to create personalized customer experiences.