December 6, 2017

US Local Ad Spending Share, Traditional vs. Digital, 2017 (% of total)


Data is from the December 2017 BIA/Kelsey report titled "US Local Advertising Forecast 2018" as cited in press release. The report is based on local advertising that provides access to local audiences for national, regional and local marketers for the following media: direct mail, directories, local video (including local over-the-air TV, local cable TV, out-of-home video, mobile video), magazines, mobile (including breakouts for location- and non-location-targeted mobile media), newspapers, out-of-home (OOH), online, radio and social (including breakouts for desktop/tablet and mobile social).

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