October 19, 2017

UK Marketers' Primary Concern About the General Data Protection Regulation (GDPR), Oct 2017 (% of respondents)


In 2017, according to 28% of UK marketers, the primary concern about General Data Protection Regulation (GDPR) is consent. 12% believe that legitimate interest is a primary concern. 9% of UK marketers' believe third-party data is a primary concern.


Data was provided to eMarketer by Direct Marketing Association UK (DMA UK).


Data is from the October 2017 Direct Marketing Association UK (DMA UK) report titled "GDPR and you: 2017 chapter four." 197 UK marketers were surveyed online during August-September 2017. Respondents identified their type of business as B2B (43.6%), B2C (20.5%) and both B2B and B2C (35.9%). Respondents also identified themselves as DMA members (27.7%), IDM members (9.6%), nonmembers (54.2%) and don't know (8.4%). All information is correct as of October 2017.