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Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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December 7, 2017

Sources that Should Take the Lead in Solving the Problem of Fake News* Ads According to US Marketers, Nov 2017 (% of respondents)

Description

83% of US marketers surveyed in November 2017 believed that publishers/media companies should take the lead in solving the problem of fake news. In comparison, fewer respondents think that social media platforms, technology partners, brands/advertisers, search platforms, or agencies should take the ... lead.More

Methodology

Data is from a December 2017 Society for New Communications Research of The Conference Board (SNCR) survey as cited in company blog. More than 100 predominantly US-based advertisers, marketers and social media managers were surveyed during August-November 2017.