Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More
Already have a subscription?Sign In

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Get a Demo
December 4, 2017

Number of Third-Party Trackers* Found on Websites Worldwide, May 1-14, 2017 (% of total page loads tracked by Ghostery)

Description

Worldwide website activity was analyzed to show the number of third-party trackers that collect personal data on websites. The chart shows the average number of third-party trackers on websites worldwide.

Methodology

Data is from the December 2017 Ghostery and Cliqz report titled "Tracking the Trackers: Analyzing the global tracking landscape with GhostRank" as cited in company blog. Results are based on data collected from 850,000 users in more than 12 countries via the GhostRank function of Ghostery during May 1-14, 2017 and includes more than 144 million page loads. Countries include Austria, Canada, France, Germany, Great Britain, Switzerland and the US. Ghostery is a privacy and security-related browser extension and mobile browser app. Cliqz is a secure web browser developed by Cliqz GmbH.

"Behind the Numbers" Podcast