October 1, 2017

US Companies Using Digital Content Marketing, B2B vs. Total, 2015-2019 (% of total)


This chart shows the adoption of online content marketing among B2B marketers compared with all companies in the US. Digital content marketers are defined as companies with 100+ employees that create and distribute nonpromotional content for marketing purposes; includes content distributed through ... owned, earned and paid digital media channels.More


Estimates are based on the analysis of survey and tracking data from various research firms and industry-specific adoption trends of digital marketing tools.