Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Become a Client
January 10, 2018

Frequency with Which US Amazon Prime vs. Non-Prime Members Make a Purchase on Amazon, Oct 2017 (% of respondents)

Note

Data was provided to eMarketer by Feedvisor.

Methodology

Data is from the January 2018 Feedvisor "Getting to Know Your Customers: Amazon User Study 2018" in partnership with Walker Sands Communications. 1,576 US internet users ages 18+ were surveyed online during October 2-5, 2017. 65% of respondents were Amazon Prime members and 35% were not. Respondents were female (50.3%) and male (49.8%). Respondents identified their ages as 18-21 (7.5%), 22-26 (15%), 27-32 (27.4%), 33-40 (18.1%), 41-49 (11.1%), 50-59 (11.5%), 60-69 (7.4%) and 70+ (2%). Respondents identified their income as at least $20K (11.6%), $21K-$50K (31.9%), $51K-$130K (40.6%), $131K-$210K (7.6%), $211K-$415K (2%), more than $415K (1%) and prefer not to answer (5.3%). Feedvisor is an algo-commerce company that provides algorithmic repricing and revenue intelligence for Amazon businesses. Walker Sands Communications is a marketing and public relations firm.