January 9, 2018

Social/Political Issues on Which US Internet Users Believe Brands Should Take a Stand, Sep 2017 (% of respondents)


Internet users in the US were asked about if and when brands should take a stand on social or political issues. This chart shows their responses broken out by type of issue, including human rights, labor laws, poverty and environment among others.


Data is from the January 2018 Sprout Social report titled "Championing Change in the Age of Social Media." 1,022 US internet users ages 18+ were surveyed online during September 22-25, 2017. Respondents were female (66%) and male (34%). Respondents identified their age as 18-24 (12%), 25-34 (27%), 35-44 (25%), 45-54 (16%), 55-64 (15%) and 65+ (6%). Respondents identified their highest level of education as high school graduate or less (18%), some college or vocational training (27%), associate's degree (11%), bachelor's degree (28%) and advanced degree (16%). Respondents identified their race/ethnicity as Asian (8%), black or African-American (7%), Hispanic or Latino (10%), Native American (1%), Pacific Islander (7%), white or Caucasian (79%) and other (1%). Respondents identified their political views as very liberal (16%), moderately liberal (20%), moderate (37%), moderately conservative (20%) and very conservative (10%). Sprout Social is a social media analytics and monitoring service.